Thursday, December 14

Roblox

Roblox has launched a new range of action figure toys that are available exclusively through Walmart’s website and retail locations.

Created by Jazwares, the celebrity collection includes game packs and playsets inspired by top Roblox games like Top Roblox Runway Model and Neverland Lagoon. Additionally, each figure comes with a code for a virtual item that can be added to a player’s wardrobe on Roblox.

Roblox’s consumer products push comes as the platform continues to grow in popularity, boasting more than 64 million active monthly players and 1.9 million independent developers.

Gaming platform Roblox has launched a new range of action figure toys that are available exclusively through Walmart’s website and retail locations.

Created by Jazwares, the celebrity collection includes game packs and play sets inspired by top Roblox games like Top Roblox Runway Model and Neverland Lagoon.

Roblox’s consumer products push comes as the platform continues to grow in popularity, boasting more than 64 million active monthly players and 1.9 million independent developers.

Additionally, each figure comes with a code for a virtual item that can be added to a player’s wardrobe on Roblox.

The new line can be mixed and matched with existing Roblox action figures, which were launched by Jazwares earlier this year. (That initial offering includes 40 action figures that can be taken apart and customized.)

Jazwares will support the new celebrity collection by organising a number of events at Walmart stores in Florida and Tennessee this month. The events will feature giveaways, downloads, photo opportunities and activities.