Genius Brands International has appointed APC Kids as in charge of the content distribution of their new pre-school series Rainbow Rangers covering the EMEA region including Russia and ex-CIS countries.
The series that is still in production for its first season will focus on colourful adventures featuring seven 9-year old girls who serve as the planet’s first responders. They protect people, animals, resources and the natural beauty of Earth. The series is already slated for a fall 2018 debut on Nick Jr.
The debut of the CG animated series will be supported by a comprehensive consumer products programme with a planned roll out in the US on late spring 2019, all the way through back to school and holiday.
The programme will be led by global master toy partner Mattel and global master publisher Imprint.
“The buzz around Rainbow Rangers has been nothing short of phenomenal and we are thrilled with the partners that we are assembling across content sales, licensing, merchandising, retail and promotions to bring this unique brand to market this year,” says Deb Pierson, Genius Brands’ senior VP of global content distribution and marketing and president of Kid Genius Cartoon Channel.”
“EMEA will be central to the rollout of the brand overseas, and with APC Kids’ experience and expertise in the market, we anticipate Rainbow Rangers to attract leading media partners in Europe, providing maximum reach to kids in the region,” he added.