9 Story Distribution ties up with Magic Mall Entertainment for an animated toon Luo Bao Bei

9 Story

9 Story Distribution International has partnered with China’s Magic Mall Entertainment for a new animated kids’ toon titled Luo Bao Bei.


The cartoon has been produced by Magic Mall with some help from Welsh studio Cloth Cat Animation while 9 Story’s international distribution arm handles the global distribution and merchandising in territories outside  China.

Though Luo Bao Bei is still under production, but it is already slated for release in China later this year.

The series will consist of 52 x 11 minute episodes about the titular 7 year old girl who has a very fertile imagination and a natural inquisitiveness.

Together with her friends and family Luo experiences the boundless joys of childhood and learns some important lessons along the way.

“We are so thrilled to be representing this one-of- a-kind property,” said Alix Wiseman, VP Acquisitions & Business Development for 9 Story Distribution International. “We immediately fell in love with Luo Bao Bei’s irrepressible determination and with the funny and touching storylines about growing up and being part of a family. We are also very excited to become a part of this unique international collaboration between Magic Mall and 9 Story. We feel the series has tremendous potential around the world and can’t wait to share initial episodes at MIPCOM,”she added.