Tuesday, February 19

A Route from Toys to Content

Licensing Expo - Keynote Session

Licensing Expo 2016 to kick off with Keynote session on the role of content creation in the toy, entertainment and licensing business…

Every toy has a story, and toy manufacturers themselves have become increasingly prolific creators of high-quality animated and live-action entertainment, whether for theaters, television screens or streaming and social media platforms. To kick off Licensing Expo 2016, leading executives from three top toy companies will examine the burgeoning role that content creation is now playing within the toy industry and its implications for the toy, entertainment and licensing businesses.

The Keynote session is to be held on Tuesday, June 21st, 2016 from 8 am to 9 am at the Licensing Expo and would be free to attend.

The speakers for the session include – Simon Waters, General Manager & SVP Entertainment & Consumer Products, Hasbro as Speaker; Susie Lecker, Chief Brands Officer as Speaker, Toy Box Division, Mattel Inc. as Speaker and Laura Zebersky, Chief Commercial Officer, Jazwares as Speaker – along with Marty Brochstein, Senior Vice President, Industry Relations and Information, LIMA as Moderator.