ABC Licensing to represent Maya the Bee in Australia and New Zealand

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ABC Licensing will go about securing licensees around Maya the Bee: The Movie

Studio 100 International has appointed ABC Licensing as the licensing agent for Maya the Bee in Australia and New Zealand.

ABC Licensing will go about securing licensees around Maya the Bee: The Movie, released in cinemas across Australia later this year.

The licensing programme will launch in September at ABC Retail prior to the release of the film, and will focus on categories including plush toys, games, apparel and accessories to be sold across the ABC Shop, ABC Shop online and ABC Centres.

The launch of the film will also include in-store, online and PR activities designed to support the launch of the licensing programme and help build the profile of the Maya the Bee brand.

“We are delighted to be working with ABC Licensing on expanding opportunities for the Maya brand,” said Marie-Laure Marchand, international licensing director.

“This is an exciting year for the brand and we envisage ABC’s 360 degree approach, and experience in brand building and content development, to encompass all our ambitions and hopes for Maya in this dynamic region.”