Monday, September 24

Accenture acquires Mackevision

Accenture

Global consulting firm Accenture has entered into an agreement to acquire Mackevision, the award-winning visual effects team of HBO hit series Game of Thrones. As per the agreement, the international producer of 3D-enabled and immersive product content will join Accenture’s expanding Interactive agency.

Mackevision

Mackevision is set to break new ground as part of Accenture Interactive’s content practice, as it adds the capacity 3D visualisation, animation and visual effects capabilities to the rapidly growing agency.

The group earned global acclaim for its work on HBO’s current flagship series – winning an Emmy for Outstanding Visual Effects along the way. Other high-profile clients include automotive industry players Audi, Jaguar, Mercedes-Benz and Porsche, among others, as Mackevision has achieved its most notable success in the automotive industry – where CGI-based and ‘digital twin’ visualisation has experienced some of its earliest adoption.

Since its founding in 1994, Mackevision has built a team of more than 500 employees spread across is headquarters in Stuttgart, fellow German cities Munich and Hamburg, and offices in the United States, United Kingdom, China, South Korea and Japan. The company’s high-end creative and visual effects capability is especially relevant in the growing field of extended reality, where life-like models and environments are considered critical to creating fully-immersive experiences.

Accenture spent the last 12 months pursuing an aggressive expansion strategy for its digital and design agency Accenture Interactive, and the deal for Mackevision follows hot on the heels of its latest addition – that of Cannes Lions winning agency Rothco.

Both acquisitions have strengthened Accenture’s visualisation capacities, with Mackevision bringing state-of-the-art capabilities to the agency’s digital services portfolio. The addition of the 500 professionals with the group will further bolster Accenture’s digital arm, and its ability to create compelling, next-generation customer experiences and industrial, extended reality applications.

The acquisition is subject to customary closing conditions, while financial terms of the transaction have not been disclosed.