Advanstar Licensing Launches a Digital Marketplace for the Global Licensing Community

Advanstar Licensing, organizers of Licensing Expo  and Brand Licensing Europe and publishers of License! Global magazine, today announced the launch of Designed to complement and expand the licensing activity that occurs at Licensing Expo and Brand Licensing Europe, the portal will go live June 17, the opening day of Licensing Expo 2014.

By integrating the databases of all three Advanstar Licensing products,, powered by Balluun, is now the largest licensing database in the world and the digital hub that will facilitate connections and collaboration all year long.

Chris DeMoulin, President of Licensing at Advanstar Licensing commented, “ is the hub that brings the shows alive online – as an exhibitor, you already have a free digital showroom, as an attendee, you’re already registered to search, discover, connect and collaborate. brings the expos to the net, and as it expands, it will add exponential value to our exhibitors’ businesses and our attendees’ ability to connect with their next opportunity.”

Taking place June 17-19 in Las Vegas, Licensing Expo is the world’s largest licensing trade show, featuring 5,000 brands available for license and attracting more than 15,000 retailers, licensees, manufactures and promotional marketers.

Household names such as Coca-Cola, Shell, Skechers USA Inc., UPS, Conde Nast, Boy Scouts of America, ASPCA, Automobili Lamborghini S.p.A., Crocs, Nickelodeon, Juicy Couture, DreamWorks Animation, AT&T, Hertz, Ford, CoverGirl, Energizer and Jelly Belly will be on the Licensing Expo show floor alongside licensing agencies including Beanstalk, The Joester Loria Group, IMG Worldwide, Brand Central, Brandgenuity and The Licensing Company.

Source: Advanster