A+E Networks has signed an exclusive online retail partnership with Sony DADC’s RelentlessGenerator to build a number of anchor storefronts for the company’s top media brands, including A&E, History and Lifetime.
Under the new partnership, RelentlessGenerator will handle all direct-to-consumer e-commerce initiatives for A+E Networks.
“Partnering with RelentlessGenerator to transform and manage our e-commerce experience represents a major step in continuing to evolve our direct-to-consumer strategy,” says Samantha Maltin, senior vice president, marketing innovations, A+E Networks. “For A+E Networks, this initiative is more than just a store, it’s a place for our fans to come and extend their experience with the shows and characters they love.”
At launch, each channel’s store will feature a curated selection of products including custom and licensed merchandise, show-branded apparel, games, collectible items and media. Exclusive products that will be available at launch include “Sons of Liberty” Liberty or Death canvas prints, American Flag towels and branded tote bags.
Dedicated storefronts for select program franchises from each of the company’s channels are planned for a later date.
“A+E Networks’ portfolio of brands is among the most powerful and iconic in the media and licensing landscape, known for superior programming and talent,” says Dan Pelson, chief executive officer, RelentlessGenerator. “We’re thrilled that we were able to partner with them to translate those core brand tenants into a premium, compelling direct-to-consumer e-commerce experience for their fans.”