Alpha-Buddies Snags First Licensing Deal


JoAnn Smith has signed the first licensing deal for her art brand Alpha-Buddies with John Paul Mitchell Systems Hair Care.

JPMS will use select graphics from the brand to create an alphabet book that will be given as a gift-with-purchase in a 2015 Christmas promotion.

The Alpha-Buddies are a set of more than 350 graphics featuring letters of the alphabet made up of people, flowers, pets and more.