Balaji Telefilms’ subscription based video-on-demand platform ALTBalaji will now be available on Vodafone Play. Vodafone Play is an on demand platform on which Vodafone subscribers can watch curated content.
Vodafone Play has over 140 live TV channels, 14,000+ movies and music across genres and languages in its library. Other than video-on-demand platforms, the platform also has original content (Arré and SonyLIV).
A source in the company has confided that such deals enhance the reach of the platform. “Vodafone Play has a large number of downloads and hence becomes a great distribution platform. Also, the telco has high ARPU (average revenue per user), making Vodafone Play a good platform for our content,” observed the source.