Riding high on the success of the Bahubali franchise, India’s leading entertainment channel Colors has acquired the broadcast satellite rights of an animated series spin-off named Bahubali: The Lost Legends that was initially launched digitally on Amazon Prime Video.
This goes to show that the highest grossing film ever in the history of Indian cinema is now set to make its television debut as an animated series.
This isn’t the first time that an animated series will be seen on a Hindi GEC channel. Last year, Colors took the bold step of broadcasting an animated show Chhoti Anandi created by HopMotion on the mornings of Sundays.
Commenting on the procurement of the rights, Viacom18, COO, Raj Nayak said, “Bahubali has proved to be a landmark film in the history of Indian cinema. Its success is nothing short of a case study for the Indian filmmakers.”
“We at Colors pride ourselves for knowing the pulse of our viewers. Going by the ripples that this masterpiece has generated nationwide, we thought this was the right time to bring to our television audiences the folklores of Bahubali which have been captured stunningly in this animated series,” he added.
The animated series which features all new original stories of the magnum opus from S.S. Rajamouli, Graphic India and Arka Mediaworks is slated for a television launch on Colors soon.
Bahubali: The Lost Legends has been created by S.S. Rajamouli, Sharad Devarajan and Arka Mediaworks, who are the producers, along with series lead writer, Ashwin Pande and Jeevan J. Kang, Graphic’s EVP Creative and the lead character designer for the new animated series.
Commenting on the partnership Rajamouli said, “The reach of television as a medium in India is extraordinary, and we’re thrilled to partner with Raj Nayak and Colors to bring the untold stories of the Mahishmati Kingdom to the television audiences.
Our creation of the series with Graphic India and Sharad Devarajan was formed on the idea that we could launch an animated series that would go beyond just kids. With the Colors’ distribution platform, we will be able to bring Bahubali – The Lost Legends to the millions of people in India from ages eight to 80.”
Echoing similar sentiments, Arka Mediaworks, CEO, Shobu Yarlagadda said, “We are delighted that Colors is collaborating with Arka Mediaworks and Graphic India to bring the Bahubali animated series to television. The paradigm shift that Bahubali has brought into the entertainment industry is truly inspiring for all of us and now with Bahubali: The Lost Legends, fans of the film can continue to live the journey of Bahubali, Bhallaladeva and all their other favourite characters.”
Filled with intrigue, betrayal, war, action and adventure, the animated series will take audiences on new adventures beyond the film, as we learn for the first time the events that shaped Bahubali from a young prince into a legendary hero and reveal hidden secrets from the world of Baahubali for millions of its fans.