AwesomenessTV Store Opens in LA

AwesomenessStoreDreamWorks Animation’s YouTube network AwesomenessTV opened its first pop-up shop Saturday, featuring a range of products inspired by its digital celebrities.

The shop, called Scene@Awesomeness, is located in Los Angeles, Calif., and includes a DJ booth, lounge area and special sections throughout featuring different network creators. The physical store will remain open through Dec. 31 and will eventually also have an e-commerce counterpart.

The multi-channel network will host a number of creator events and meet-and-greets at the store with talent such as JennXPenn and Lia Marie Johnson throughout the holiday season.

Initial products include a range of apparel and accessories. AwesomenessTV’s head of global consumer products and retail Jim Fielding hopes to add more categories such as footwear, bedding, home décor and toys soon. In addition to licensed product featuring the network’s brands, the store also offers a curated selection of complementary accessories.