BabyFirst takes its first a baby step into China


Following an exclusive multi-year deal inked between the network’s distributor HBO Asia and iQIYI Kids, BabyFirst has taken its first a step into China.

With the agreement in place, BabyFirst’s library of 4,000 episodes will be accessible on the VOD platform in Mandarin and English audio with Chinese subtitles.

Available in more than 120 million global households and in 14 languages, BabyFirst content covers topics like logic, numbers and imagination.

Since 2009, HBO Asia has signed deals in Cambodia, Hong Kong, Indonesia, Malaysia, Nepal, Philippines and Singapore to widen the First Media-owned net’s footprint.

In 2015, Time Warner added BabyFirst content to its programming lineup in English and Spanish on Channel 256, expanding the net’s reach to more than 60 million US homes.

iQIYI Kids is a new children’s VOD service from iQIYI, China’s largest video streaming platform. The kid-focused digital platform recently created a CBeebies digital block with nearly 300 hours of preschool content from BBC Worldwide, and picked up rights to DHX Media’s Teletubbies reboot.