Coinciding with the Christmas special ‘Doctor Who: Twice Upon a Time, BBC Worldwide Americas has launched a new augmented reality filter for the Facebook Camera Effects platform.
The effect invites users around the world to undergo the “regeneration process” for the first time. Fans of Doctor Who can experience the “golden glow” and shape shifting process that allows an alien Time Lord to change into a new body thanks to AR technology.
In addition, the Facebook Camera Effects feature will celebrate the on-screen metamorphosis of Twelfth Doctor Peter Capaldi into Thirteenth Doctor Jodie Whittaker during the 2017 Christmas special.
“Doctor Who: Twice Upon a Time” will premiere on BBC America in the U.S. and Space in Canada on December 25 and will be available in theaters nationwide for one night only on December 27 by way of a partnership with Fathom Events.