Turner’s second flagship kids’ brand increases its regional footprint
Boomerang is an all-animation network with a line-up of household names and contemporary cartoons programmed for both kids and their families. The channel offers exclusive, first-run content including new episodes of timeless favourites such as Tom and Jerry, Looney Tunes and Scooby-Doo, as well as premium acquisitions including Garfield, Pink Panther, Strawberry Shortcake, My Little Pony, Mr. Bean, Inspector Gadget, DreamWorks’ Turbo FAST and DreamWorks’ two Dragons series.
The channel is available in both English and Bahasa Malaysia, and is aimed at all kids aged 4-9 and their families. This year, audiences can expect a surge of new shows and episodes of familiar favourites with fresh, premium content from Warner Bros. Studios, including the recently-announced new series Wabbit and Bunnicula.
“Boomerang provides light-hearted and fun moments for a whole new generation of viewers with iconic characters. It is hugely popular content presented in a safe environment for both boys and girls to feel happy, relaxed and to laugh. It’s entertainment that parents can trust and enjoy together with their children. With the best comedy and imaginative fun of young ones, Boomerang celebrates today’s family and how they have fun together,” said Phil Nelson, Turner International’s Senior Vice President and Managing Director for Southeast Asia Pacific and North Asia.
He continued: “Boomerang is already extremely popular in many countries around the world, and I’m confident Boomerang will soon be one of the best-loved channels for kids and families in Malaysia too.”
The channel launches as part of HyppTV’s Jumbo Pack and will also be available on an á-la-carte basis. Existing Jumbo Pack subscribers will automatically receive Boomerang Channel on HyppTV Channel 555. The channel will be available for free to all HyppTV subscribers starting August 1 until the end of September. Plans to roll-out a complimentary app for mobile devices that hosts both video and gaming content are well underway.