THAI Smile Airways has joined forces with Amazon Falls, the owner and operator of Cartoon Network Amazone waterpark, in a partnership that will see Cartoon Network characters take to the skies for the first time above Asia. The first of several branded aircraft is expected to take off in April 2015, just in time for Songkran, Thailand’s new-year holidays and water festival.
Onboard, passengers can expect to join popular characters including Finn the human, Jake the dog, Princess Bubblegum and Marceline from Adventure Time, one of Cartoon Network’s most popular original series airing on Asia Pacific’s leading kids channel.
Melissa Tinker, Vice President of Cartoon Network Enterprises, Asia Pacific, commented: “The opening of Cartoon Network Amazone this year was already a huge milestone for the Cartoon Network brand, not just in Thailand but globally. Now in 2015, we’re looking forward to taking off with THAI Smile Airways and seeing our iconic characters flying the skies. We congratulate both Amazon Falls and THAI Smile Airways on this creative partnership.”
Liakat Sultan Dhanji, CEO of Amazon Falls Co. Ltd., the owner and operator of Cartoon Network Amazone, added: “This partnership comes at the right time as both we and THAI Smile share the same goal of attracting international tourists to Thailand. We hope that the opening of the Cartoon Network Amazone waterpark, combined with the branded livery on the THAI Smile Airways’ fleet will appeal to family members traveling to the kingdom.”
Opened in October 2014 in Bang Saray, Cartoon Network Amazone is the world’s first Cartoon Network-themed waterpark. It was recently awarded the prestigious Leading Edge Award 2014 at the World Waterpark Association’s Symposium and Trade Show Awards for its innovative design.
In September 2014, Cartoon Network completed a 14-month-long licensing agreement with the Taiwan High Speed Rail Corporation to brand the Cartoon Express, an entire train wrapped with many of the network’s best known characters and branded merchandise offered to passengers.