Tuesday, December 12

Licensing

Licensing
Roblox has launched a new range of action figure toys that are available exclusively through Walmart’s website and retail locations. Created by Jazwares, the celebrity collection includes game packs and playsets inspired by top Roblox games like Top Roblox Runway Model and Neverland Lagoon. Additionally, each figure comes with a code for a virtual item that can be added to a player’s wardrobe on Roblox. Roblox’s consumer products push comes as the platform continues to grow in popularity, boasting more than 64 million active monthly players and 1.9 million independent developers. Gaming platform Roblox has launched a new range of action figure toys that are available exclusively through Walmart’s website and retail locations. Created by Jazwares, the celebrity collection includes gam
Universal Pictures Home Entertainment partners with Boys & Girls Clubs of America to launch Merry Minions Holiday Program

Universal Pictures Home Entertainment partners with Boys & Girls Clubs of America to launch Merry Minions Holiday Program

Licensing
Universal Pictures Home Entertainment has entered into a partnership with the Boys & Girls Clubs of America in order to launch a Merry Minions Holiday Program. The joint venture will celebrate the season along with the home entertainment release of the CG animated blockbuster Despicable Me 3. Under the Merry Minions Holiday Programme, the Boys & Girls Club members will engage in exciting Minion-themed activities designed to foster the values of friendship, teamwork, leadership and creativity. Participating clubs in select markets will include New York, Los Angeles, Chicago, San Francisco, Boston, Dallas, Seattle and others will receive unique ‘Merry Minions’ holiday kits containing a variety of Despicable Me 3 party, baking and craft items to help spread the holiday cheer.
Lawless Entertainment in strategic alliance with Global Management Partners

Lawless Entertainment in strategic alliance with Global Management Partners

Licensing
Lawless Entertainment has got into a strategic alliance with Global Management Partners, LLC (GMP), a unique consulting firm delivering number of services designed to create successful, branded programs and partnerships in retail. Lawless and GMP have aligned to provide their clients with a complete bundle of services to include all aspects of licensing and merchandising as well as retail partnerships. Each group brings their unique expertise and experiences in all of these areas to the partnership.  These combined efforts will offer each of their clients the opportunity to achieve additional exposure worldwide. “We are extremely excited to partner with Cathy & her team at Lawless. This collaboration has opened the door to many new opportunities & allows both companies to en
Molang gets into China with Alibaba help

Molang gets into China with Alibaba help

Licensing
Following a deal between Alibaba Entertainment Licensing and the French animation studio Molang, Chinese e-commerce giant Alibaba is taking Millimages’ Molang IP further into China. Besides, serving as the exclusive agent for online and offline sales of Molang goods in Mainland China, Alibaba will become the brand’s non-exclusive agent in Hong Kong, Taiwan and Macao. Marking the first European IP for Alibaba Entertainment Licensing, Molang has more than 150 global licensees including master toy partner Jazwares in North America and TOMY in Europe and Australia. Millimages’ short-form Molang TV series has been sold to more than 220 countries, and is currently in its fourth season. The toon follows Molang the joyful rabbit and his best friend, who is a shy emotional chick named PiuPiu.
Nintendo in final stages of talks with Illumination to make an animated Super Mario Bros. movie

Nintendo in final stages of talks with Illumination to make an animated Super Mario Bros. movie

Licensing
According to sources, Nintendo is in the final stages of talks with Minions animation studio Illumination to secure a license to create an animated Super Mario Bros. movie. Reportedly, the two companies have been in talks for a year with Nintendo confirming to be involved with the creative process as well as the series' creator Shigeru Miyamoto who in all probability will serve as a producer of the film. Illumination's Mac Guff studio in Paris that has been responsible for the Despicable Me series of films has started development of the film with the release date yet unconfirmed. Nintendo has already been in talks with Sony to produce the film, but Universal's Illumination studio is undoubtedly a more logical fit given that the corporation is already in the process of making a Super M...

Virat Kohli in a 10-year exclusive brand licensing agreement with Kolkata-based Lux Industries

Licensing, Uncategorized
Indian cricket captain Virat Kohli has entered into a 10-year exclusive brand licensing agreement with Kolkata-based Lux Industries for manufacturing and marketing the entire range of men's innerwear and sleepwear under his brand 'One8'. The famed cricketer seems to be following on the footsteps of football superstar Cristiano Ronaldo who also has an underwear line called CR7 which is associated with premium fashion brands such as Armani Exchange, Donna Karan and Marc Jacobs. Cornerstone Sport, the license owner of 'One8' - a representation of Kohli's jersey number 18 signed the agreement on Saturday with Lux Industries' wholly owned subsidiary Artimas Fashion. Interestingly, Ronaldo's brand CR7 is also inspired by his jersey number 7 and CR are his initials. Confirming the Kohli deal,...
APC Kids in a number of deals with broadcasters across Europe and Canada for animated kids’ series KID-E-CATS

APC Kids in a number of deals with broadcasters across Europe and Canada for animated kids’ series KID-E-CATS

Licensing, Uncategorized
APC Kids, the children’s entertainment distribution company of boutique financier and distributor About Premium Content (APC), has entered into a number of new deals with broadcasters across Europe and Canada for its animated kids’ series KID-E-CATS. The deal will see the show, with its endearing kitten characters of Cookie, Pudding and Candy, broadcast on YLE Finland, TG4 in Ireland, TV Puls in Poland, as well as Knowledge Network in Canada. KID-E-CATS tells the story of three kittens: Cookie, Pudding and their kid sister Candy who are forever ready to jump into action with endless enthusiasm and energy. Their imagination also knows no bounds and these kitties are capable of the most absurdly funny problem-solving suggestions. Through life’s little lessons, they learn to look before
Xilam signs a restaurant deal with Grani & Partners S.p.A.

Xilam signs a restaurant deal with Grani & Partners S.p.A.

Licensing
Xilam, the award-winning French animation production company, has signed a deal with Grani & Partners S.p.A. to provide Italian burger and steak house, Old Wild West, with Oggy & the Cockroaches 3D figurines which will be included in their children’s meal options. Brokered by Xilam's Italian licensing agent Discovery Kids, the deal will run from October 2017 and will be available in more than 160 Old Wild West restaurants across Italy. Oggy & the Cockroaches figurines will come in four different varieties and will be based on season 5 (Oggy through the Ages) of the show. Said, Marie-Laure Marchand, SVP Global Consumer Product & Media Distribution Asia-Pacific, USA and UK, “Season 5, the latest season of Oggy & the Cockroaches, is bursting with potential for promoti
Rainbow to light up BLE 2017 with three global hits

Rainbow to light up BLE 2017 with three global hits

Licensing
Content major Rainbow will light up BLE 2017 with three sparkling global hits namely Regal Academy, Maggie & Bianca Fashion Friends and World of Winx, an original series based on global smash-hit Winx Club. Rainbow will also showcase its hotly anticipated new brand 44 Cats – a CGI animation series for young girls and boys that represents something genuinely unique for the pre-school market. Regal Academy is the hilarious, fresh and totally original show that centres on Rose Cinderella, the ordinary girl who found to her amazement that her granny was actually Cinderella! In series one, Rose found herself enrolled in the Regal Academy, the school for fairy tale characters and enjoyed a host of adventures with new friends Hawk SnowWhite, Travis Beast, Joy LeFrog, Astoria Rapunzel and
Splash Entertainment acquires audio-visual rights of Jing-Ju Cats

Splash Entertainment acquires audio-visual rights of Jing-Ju Cats

Licensing
Splash Entertainment has acquired the audio-visual rights of the award-winning Chinese animated series Jing-Ju Cats for all regions outside of Asia and Africa. The series is notable for being one of the first Chinese cartoons to blend the principles of kung-fu and Beijing opera. Jing-Ju Cats consists of 80 x 13 minute episodes and first debuted in China via Toonmax before being broadcast on various channels throughout the region and breaking various ratings records in the region. The series is currently available in both English and Mandarin and will be offered by Splash Entertainment at the MIP Junior and MIPCOM marketplaces. “Since the debut of season one in 2016 on Toonmax, Jing-Ju Cats has literally rewritten the record books in China reaching over 18 per cent market share of t