Licensing

Nickelodeon & Viacom Consumer Products in a first-of-its-kind partnership with Greene King

Nickelodeon & Viacom Consumer Products in a first-of-its-kind partnership with Greene King

Licensing
Nickelodeon & Viacom Consumer Products have entered into a first-of-its-kind partnership with Greene King that will bring PAW Patrol, SpongeBob SquarePants and JoJo Siwa into the family restaurant brands Hungry Horse and Fayre & Square as well as Wacky Warehouse play centres across the UK. Marianne James, VP commercial partnerships, consumer products and experiences, UK & Ireland Nickelodeon UK, said: “This is the first time that we have embarked on a multi-property partnership with UK restaurant chains and Greene King is the perfect partner. “The properties included ensure that kids of all ages, from toddlers to teens, are catered for in the campaign. From pup parties at Wacky Warehouse to JoJo Siwa-themed arts and crafts, it certainly is going to be an awesome summer,” sh

Mattel partners with WWE to launch girls product line

Licensing
Mattel has partnered with WWE to launch a girls product line that would feature the first-ever fashion dolls and role-play items inspired by WWE’s female stars. The WWE Superstars line will be available exclusively at Toys “R” Us and will be available for pre-order online on July 24. The dolls will launch at Toys “R” Us stores across the US in September. This is the first time that female WWE wrestlers including Nikki and Brie Bella, Sasha Banks, Natalya, Chartlotte Flair, Becky Lynch, Alicia Fox and Eva Marie will have a fashion doll or role-playing line. The launch includes 12″ dolls, role-play items and action figures and is designed to give WWE’s sizeable girl fan base a new way to connect with the brand. The fashion dolls feature multiple fashions while the role-play items inclu
After a new deal, Masha and the Bear continues to ride its popularity wave

After a new deal, Masha and the Bear continues to ride its popularity wave

Licensing
After a new deal executed with Impronta Designers, Masha and the Bear continues to ride its popularity wave that will bring the animated series to children’s rides at amusement parks, family hotels and shopping malls across Italy. The rides, which include an interchangeable base will feature images of Masha and her ursine best friend. (Impronta Designers specializes in a number of children’s rides, including floor slides, tube rides, free falls and aquapark inflatables.) Maurizio Distefano Licensing (MD Licensing), which licenses the property in Italy on behalf of Ink Global for Animaccord, broke the news of the agreement. Ink handles the brand’s worldwide licensing programme with Simba Dickie Group serving as the property’s master toy licensee in Europe while  Canada’s Spin Master se
Spider-Man takes on board around 60 brands as merchandising partners

Spider-Man takes on board around 60 brands as merchandising partners

Licensing
Ever since it came on the big screen in 2002, Spiderman has been a darling of the masses both in comic books and in movies too. As Marvel's flagship character and company mascot, Spiderman has appeared in countless forms of media including several animated and live action television series, syndicated newspaper comic strips, The latest edition of the Spiderman film franchise, Spider-Man: Homecoming, released in around 1,400 screens across the country last Friday. Besides being a roaring cinematic and commercial success from the marketing and branding point of view, the well anticipated film attracted up to 60 brands as merchandise partners along with seven media partners. The film has among the highest brand associations for a Hollywood film in India. All rights of the Marvel made mo
Toysrus set to throng this year’s Comic-Con with collection of toys

Toysrus set to throng this year’s Comic-Con with collection of toys

Licensing, Toys and Games
With a collection of exclusive toys, Toysrus is ready to throng this year’s Comic-Con. The limited line, curated specifically for this year’s Comic-Con International in San Diego, features items from some of the world’s biggest entertainment brands including Marvel, WWE, Transformers and Power Rangers. The toys will be available both at the Entertainment Earth booth at the convention (from July 19 to 23) and online at Toysrus.com/ComicConvention (from July 20 to 23). The Comic-Con merchandise from Toys “R” Us is only available while supplies last. In addition to the exclusive products which include action figures and dolls like POP! Movies: Scott Pilgrim Plumtree Tee from Funko and Marvel Legends A-Force Heriones Pack from Hasbro (pictured), the retailer will offer a number of deals
Fremantle Kids and Family launches new brand campaign

Fremantle Kids and Family launches new brand campaign

Licensing
Fremantle Kids and Family has launched a new brand campaign viz The Childhood Friends campaign for its popular pre-school property Kate & Mim-Mim. The initiative has been created to celebrate childhood friendships, providing parents with advice in how to help young children form meaningful bonds while encouraging brand engagement for the pre-school property. The said campaign has enlisted the help of parenting expert and author Eileen Hayes MBE who has provided tips on how parents can help their children make friends in their early years. By way of her involvement, a short video of Hayes offering advice to parents has been made available on the Kate & Mim-Mim YouTube channel as well as specially branded PDFs with activities for kids, which are now featured on the brand’s websi
BabyFirst takes its first a baby step into China

BabyFirst takes its first a baby step into China

Licensing
Following an exclusive multi-year deal inked between the network’s distributor HBO Asia and iQIYI Kids, BabyFirst has taken its first a step into China. With the agreement in place, BabyFirst’s library of 4,000 episodes will be accessible on the VOD platform in Mandarin and English audio with Chinese subtitles. Available in more than 120 million global households and in 14 languages, BabyFirst content covers topics like logic, numbers and imagination. Since 2009, HBO Asia has signed deals in Cambodia, Hong Kong, Indonesia, Malaysia, Nepal, Philippines and Singapore to widen the First Media-owned net’s footprint. In 2015, Time Warner added BabyFirst content to its programming lineup in English and Spanish on Channel 256, expanding the net’s reach to more than 60 million US homes. iQI
Genius Brands ropes in key licensees for its new series

Genius Brands ropes in key licensees for its new series

Licensing
With the appointment of a trio of top-tier licensees namely The Bentex Group (apparel), Jay Franco (bedding and home décor) and H.E.R. Accessories (accessories), to create new branded products, Genius Brands continues to rope in key partners for its upcoming animated pre-school series Rainbow Rangers. The Brand is a leading media company that creates, produces and licenses children’s multimedia entertainment content and products for global broadcast, digital and retail distribution. The announcement of the new licensing partners follows recent news that Nickelodeon’s Nick Jr.  has licensed exclusive U.S. and Caribbean Basin broadcast rights for season one of Rainbow Rangers which will premiere next year. And also the appointment of Mattel Inc.'s Fisher-Price Toys as Global Master Toy P
BCBG Max Azria Group decides to sell majority of its assets

BCBG Max Azria Group decides to sell majority of its assets

Licensing
By way of an agreement, the BCBG Max Azria Group has decided to sell the vast majority of its assets including its IP, inventory and retail store leases to Marquee Brands and Global Brands Group (GBG). The transaction is set to be finalized following approval by the United States Bankruptcy Court for the Southern District of New York no later than July 31. Under the terms of the agreement, Marquee will acquire the IP associated with the BCBG brand and will leverage its global brand management platform to grow BCBG and related brands into new product categories, distribution channels among others. The agreement, that is part of BCBG’s Chapter 11 plan, represents a shift in strategy following Global Brands Group bid to a bankruptcy court in April to license the brand. “This is the be
Shudder picks up streaming rights of Kuso

Shudder picks up streaming rights of Kuso

Licensing
AMC Networks’ premium thriller, suspense and horror streaming service Shudder has picked up the rights of Kuso, the directorial debut of hip-hop artist Flying Lotus, for North America and UK/Ireland. The feature, that generated plenty of buzz when it debuted at Sundance earlier this year will now be available on streaming. It is due for a New York and LA theatrical run starting July 21. Directed by Steve Kuso depicts the aftermath of Los Angeles’ worst earthquake nightmare, broadcasted through a network of discarded televisions. Viewers jump from on-screen reports to the aftershocks experienced by the accursed survivors in a hallucinatory, dystopian nightmare. Using music, special effects and animation to take a unique look at the dark history of America, featuring Hannibal Buress, An