Licensing

Fremantle Kids and Family launches new brand campaign

Fremantle Kids and Family launches new brand campaign

Licensing
Fremantle Kids and Family has launched a new brand campaign viz The Childhood Friends campaign for its popular pre-school property Kate & Mim-Mim. The initiative has been created to celebrate childhood friendships, providing parents with advice in how to help young children form meaningful bonds while encouraging brand engagement for the pre-school property. The said campaign has enlisted the help of parenting expert and author Eileen Hayes MBE who has provided tips on how parents can help their children make friends in their early years. By way of her involvement, a short video of Hayes offering advice to parents has been made available on the Kate & Mim-Mim YouTube channel as well as specially branded PDFs with activities for kids, which are now featured on the brand’s websi
BabyFirst takes its first a baby step into China

BabyFirst takes its first a baby step into China

Licensing
Following an exclusive multi-year deal inked between the network’s distributor HBO Asia and iQIYI Kids, BabyFirst has taken its first a step into China. With the agreement in place, BabyFirst’s library of 4,000 episodes will be accessible on the VOD platform in Mandarin and English audio with Chinese subtitles. Available in more than 120 million global households and in 14 languages, BabyFirst content covers topics like logic, numbers and imagination. Since 2009, HBO Asia has signed deals in Cambodia, Hong Kong, Indonesia, Malaysia, Nepal, Philippines and Singapore to widen the First Media-owned net’s footprint. In 2015, Time Warner added BabyFirst content to its programming lineup in English and Spanish on Channel 256, expanding the net’s reach to more than 60 million US homes. iQI
Genius Brands ropes in key licensees for its new series

Genius Brands ropes in key licensees for its new series

Licensing
With the appointment of a trio of top-tier licensees namely The Bentex Group (apparel), Jay Franco (bedding and home décor) and H.E.R. Accessories (accessories), to create new branded products, Genius Brands continues to rope in key partners for its upcoming animated pre-school series Rainbow Rangers. The Brand is a leading media company that creates, produces and licenses children’s multimedia entertainment content and products for global broadcast, digital and retail distribution. The announcement of the new licensing partners follows recent news that Nickelodeon’s Nick Jr.  has licensed exclusive U.S. and Caribbean Basin broadcast rights for season one of Rainbow Rangers which will premiere next year. And also the appointment of Mattel Inc.'s Fisher-Price Toys as Global Master Toy P
BCBG Max Azria Group decides to sell majority of its assets

BCBG Max Azria Group decides to sell majority of its assets

Licensing
By way of an agreement, the BCBG Max Azria Group has decided to sell the vast majority of its assets including its IP, inventory and retail store leases to Marquee Brands and Global Brands Group (GBG). The transaction is set to be finalized following approval by the United States Bankruptcy Court for the Southern District of New York no later than July 31. Under the terms of the agreement, Marquee will acquire the IP associated with the BCBG brand and will leverage its global brand management platform to grow BCBG and related brands into new product categories, distribution channels among others. The agreement, that is part of BCBG’s Chapter 11 plan, represents a shift in strategy following Global Brands Group bid to a bankruptcy court in April to license the brand. “This is the be
Shudder picks up streaming rights of Kuso

Shudder picks up streaming rights of Kuso

Licensing
AMC Networks’ premium thriller, suspense and horror streaming service Shudder has picked up the rights of Kuso, the directorial debut of hip-hop artist Flying Lotus, for North America and UK/Ireland. The feature, that generated plenty of buzz when it debuted at Sundance earlier this year will now be available on streaming. It is due for a New York and LA theatrical run starting July 21. Directed by Steve Kuso depicts the aftermath of Los Angeles’ worst earthquake nightmare, broadcasted through a network of discarded televisions. Viewers jump from on-screen reports to the aftershocks experienced by the accursed survivors in a hallucinatory, dystopian nightmare. Using music, special effects and animation to take a unique look at the dark history of America, featuring Hannibal Buress, An
Entertainment One begins production of a new series of Peppa Pig

Entertainment One begins production of a new series of Peppa Pig

Animation, Licensing
Entertainment One has started the production of a new season of the hit animated pre-school series Peppa Pig. The production is being handled by award-winning studio Astley Baker Davies. The Peppa Pig brand’s popularity dominates even outside of TV as the Peppa Pig: My First Cinema Experience movie fared impressively well at the box office in the UK last April. On the other hand, toy sales of the brand have gone up 12% year-to-date in the same region. The property now boasts of 87 licensees in the UK adding toy partner Character Options as it gets ready to launch its new product  namely Peppa’s Family Home on July 2017. Outside the UK, the series is a leading girls’ pre-school property in the US, Spain, Italy, France, Latin America, Southeast Asia and Australia where the recent theatr
Marketing Immersion to unroll its newest brand at Licensing Expo

Marketing Immersion to unroll its newest brand at Licensing Expo

Licensing
Marketing Immersion will uncover one of its newest brands, Motor Kids Club, at the May Licensing Expo in Las Vegas, Nevada. The Motor Kids Club is poised to be a standout animated children’s television series based on the childhood life, friends, passions and adventures of the very successful global master artist of rock music, automobiles, motorcycle and just a motor head and all round cool guy, Marc Lacourciere. Motor Kids Club (MKC) is in development as a children’s animated adventure show with Lacourciere as the opening narrative setting up each episode. Marc’s childhood is the backdrop, his passion, idiosyncratic ways with a lively cast of childhood friends and characters Marc’s Crew, as they form the MKC. Each storyline is filled with crazy, high-speed adventures and first hands o
Disney, Universal taps toy licensees for its upcoming movies

Disney, Universal taps toy licensees for its upcoming movies

Licensing
As Disney’s Cars and Universal’s Despicable Me head towards their release dates on June 16 and June 30 respectively, the two aren’t just looking at ticket sales. They hace prepared their licensing programmes both hinged on keeping the flame alive for young fans. For Disney’s Cars 3, that involves a licensing push across every category from toys to soup. “Some of our toy licensees include Mattel, Sphero, Thinkway, Funko and Lego,” reveals Josh Silverman, EVP of global licensing at Disney Consumer Products and Interactive Media.” In addition, we’re looking to reach new audiences through collaborations on the apparel and accessories side, with brands including Members Only, Illest, New Balance and New Era, just to name a few,” he adds. On the consumables side, licensees include Campbell
Licensing programme of The Emoji Movie grows

Licensing programme of The Emoji Movie grows

Licensing
With J&M Brands introducing a number of partners covering all categories, the licensing programme of Sony Pictures Animations’ The Emoji Movie continues to grow. With having got a great response already from both retailers and licensees, this blockbuster movie is receiving massive interest. “We’ve been overwhelmed by the interest for The Emoji Movie,” said Jannienke Mulder, Owner and MD of J&M Brands. “In just a short amount of time we’ve signed many licensees for a wide range of products, and we are more than exited to work with all of these partners on a brand that we have been so passionate about since the very start,” she added. The new partners include, TM Essentials (Arts & Crafts), Aymax (Bedding and Home Deco), Frajodis (Colouring and Activity), Funny Products (Sti
Netflix and Disney may break up!

Netflix and Disney may break up!

Licensing
Looks like Disney and Netflix are going to part ways sooner or later. With Disney moving close to have its own over-the-top (OTT) streaming service, it won't need Netflix forever, it is understood. Then in that eventuality, the question that will come to mind would be what would Disney decide to do? The outcome could vary from taking all its content and putting them up on its (Disney branded) OTT service, to leaving some content on Netflix such as the Marvel superhero shows. Way back on December 4, 2012, Netflix and The Walt Disney Company had in a joint press release announced a multi-year agreement for Netflix to become the exclusive subscription outlet in the U.S. for films from Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, and Disneynature star