Saturday, September 22

Licensing

Betty Boop teams with Fashion Lab in the UK

Licensing, Merchandise, Top Stories
Allsorts Licensing has secured a new three-year deal with Fashion Lab to develop a range of girls, teens and ladies clothing featuring Betty Boop. Products will include leisurewear, underwear and outerwear, as well as adult lingerie and matching accessories. "We are very much looking forward to working with everyone on the Betty Boop brand," said Andrew Webster, VP at Fashion Lab. "We love properties with great heritage and believe that we shall have a strong reaction from all our retail partners over the near future as we put our ideas into action." (more…)