Dream Theatre to bring Real Madrid merchandise to India

Headlines, Licensing
Real Madrid fans in India can lay hands on merchandise such as apparels, gifts, electronics, novelties and toys as Dream Theatre Pvt Ltd. Bagged the licensing rights of the European football giants. Dream Theatre, a brand management and licensing agency, today announced its partnership with Adidas to develop the licensing business of Real Madrid in the country.  (more…)

Marvel announces new drinkware partners

Headlines, Licensing, Merchandise
Marvel has announced several new US licensing collaborations in the drinkware category, including deals with Thermos and Zak Designs. The new products will include Marvel characters from the Avengers and Spider-Man franchises, including designs inspired by the theatrical releases of Marvel’s Captain America: The Winter Soldier and Marvel’s newest team, Marvel’s Guardians of the Galaxy. (more…)

Betty Boop teams with Fashion Lab in the UK

Licensing, Merchandise, Top Stories
Allsorts Licensing has secured a new three-year deal with Fashion Lab to develop a range of girls, teens and ladies clothing featuring Betty Boop. Products will include leisurewear, underwear and outerwear, as well as adult lingerie and matching accessories. "We are very much looking forward to working with everyone on the Betty Boop brand," said Andrew Webster, VP at Fashion Lab. "We love properties with great heritage and believe that we shall have a strong reaction from all our retail partners over the near future as we put our ideas into action." (more…)