Thursday, February 23

Merchandise

Hasbro readies My Little Pony Merch for Toy Fair reveal

Hasbro readies My Little Pony Merch for Toy Fair reveal

Licensing, Merchandise
Hasbro is set to unveil two new My Little Pony toys inspired by the upcoming movie. In addition to the reveal of the My Magical Princess Twilight Sparkle interactive figure and Canterlot & Seaquestria Castle Playset, voice stars Kristin Chenoweth and Sia are revealing the figures for their characters, Skystar and Songbird Serenade, on social media. Hasbro is delivering figures for all the new pony-pals appearing in the movie, including Skyster, Songbird, Captain Celaeno (voiced by Zoe Saldana), Queen Novo (Uzo Aduba), Grubber (Michael Peña), Storm King (Liev Schreiber) and Tempest (Emily Blunt). In addition, each My Little Pony: The Movie cast members, including Kristin Chenoweth and Sia are set to debut their very own character figure on social media. The film is set to hit cine
Brandgenuity Named Licensing Agent for Animated Series Oddbods

Brandgenuity Named Licensing Agent for Animated Series Oddbods

Licensing, Merchandise
Odd-of-the box thinking to drive licensing efforts  Leading global brand licensing agency, Brandgenuity, has been selected by One Animation as licensing agent in the US and Canada for the global smash hit animated series, Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences and more. Created and produced by CG animation studio One Animation, Oddbods has seen a dramatic expansion of its fan base over the last 12 months, particularly in North America where it broadcasts on Disney Junior and has also pulled in over 70 million views online. The property appeals to kids and tweens. “We are very excited to be working wit
‘POCOYO Playset’ wins Best Preschool Learning App at Kidscreen Awards

‘POCOYO Playset’ wins Best Preschool Learning App at Kidscreen Awards

Licensing, Merchandise
‘POCOYO Playset: Let’s Move’, an interactive app developed by the Spanish production company Zinkia Entertainment, in collaboration with the USA organization HITN (The Hispanic Information and Telecommunications Network), has been awarded as the Best Learning App for tablets at the Kidscreen Awards 2017. These prizes acknowledge annually the best audiovisual productions for kids in television and digital media worldwide. This year’s winners have been announced during Kidscreen Summit 2017, Miami and considered as the most important annual event in the kids entertainment industry. ‘POCOYO Playset: Let’s Move’ was released to the market in mid-2016. The app, which has been certified by expert pedagogues y educators from the US Education Department, is aimed to help children discover and
Hello Kitty partners with Microsoft HoloLens for Actiongram

Hello Kitty partners with Microsoft HoloLens for Actiongram

Licensing, Merchandise
Sanrio has partnered with Microsoft HoloLens to develop a series of new Actiongram theme packs starring the popular Hello Kitty. On Tuesday, Sanrio launched Hello Kitty on Actiongram, the HoloLens app that allows users to create short videos using a large array of holographic animations. “The new Hello Kitty content is a fun and unique complement to our existing cas of characters and effects, which enables our creator community to pursue more immersive and interactive storytelling with the mixed reality filming techniques Actiongram offers,” said Dana Zimmerman, studio manager, Actiongram. “We believe there’s huge potential for storytelling via mixed reality and are excited to forge forward with the next generation of creators and the passionate community of Hello Kitty fans.” Egita
Licensing Agent Dream Theatre Ties up with Smiley CO, Mr. Maker and Oggy

Licensing Agent Dream Theatre Ties up with Smiley CO, Mr. Maker and Oggy

Latest News, Licensing, Merchandise
Dream Theatre Pvt. Ltd., a brand management and licensing agency in India announced today that they have three major partnerships with Smiley CO, Mr Maker and Oggy and the Cockroaches. The strategic tie ups further consolidates Dream Theatre’s position in Entertainment and Lifestyle licensing. The Smiley CO tie-up, fortifies Dream Theatre’s Fashion and Lifestyle porfolio, The Mr Maker partnership allows Dream Theatre to take over  the Art n craft genre with the hugely popular show and  the Oggy partnership marks  the arrival of one of India’s most popular shows on Kids television on shelves in the coming months. Dream Theatre will represent the three brands in India and drive the strategy and licensing for them. The Smiley Co licensing programme is one of the foremost in the lifestyle
DHX Media licenses kids’ series to Amazon Prime in India

DHX Media licenses kids’ series to Amazon Prime in India

Licensing, Merchandise
Pure-play children’s content company DHX Media has licensed more than three dozen series for kids to Amazon Prime Video India. DHX Media titles licensed by Amazon Prime Video India include evergreen kids shows such as ‘Caillou’, ‘Inspector Gadget’ and ‘Strawberry Shortcake’, ‘Johnny Test’ and ‘Kid vs Kat’. DHX Media territory manager Thom Chapman says, “This volume deal highlights the scale of our library, and our ability to deliver a wide-ranging slate of great kids’ shows to leading streaming platforms as they expand globally. With Amazon Prime Video taking up our programming for the emerging SVOD market in India, we are boosting our international presence and underscoring our reputation as a trusted ‘go-to’ distributor of quality kids’ content.” This content deal follows a vast off
L’Oreal launches Beauty and The Beast Inspired Make-up line

L’Oreal launches Beauty and The Beast Inspired Make-up line

Licensing, Merchandise
L’Oreal Paris has partnered up with Disney to create a makeup line that reflects the upcoming movie sensation. Beauty and the Beast is anticipated to be a remake of the classic Disney 1991 release, with a few twists. Starring Emma Watson, the film follows the traditional fairy tale originally published in 1740 by Gabrielle-Suzanne Barbot de Villeneuve. When the trailer for the 2017 version was released May 2016, fans of the 1991 film were ecstatic. The Beauty and the Beast makeup line will include seven lipsticks along with nail polish pairings to match each lipstick. Each lipstick and nail polish pairing is named after a character in the upcoming Disney film. The makeup will be sold individually and as an entire limited-edition collection. Sadly the collection will only be available
Sanrio signs three year partnership with Butlins for Mr Men and Little Miss

Sanrio signs three year partnership with Butlins for Mr Men and Little Miss

Licensing, Merchandise
Sanrio has teamed with the UK holiday resort Butlins to bring its cast of popular Mr Men and Little Miss characters to three destinations across the UK. The three year partnership will see Butlins incorporate Mr Men and Little Miss characters into the resort’s Just for Tots holiday activities. The initiative will bring costume character meet and greets, Mr Men and Little Miss silent cinema screenings to daily live shows and a host of Mr Men and Little Miss goodies for youngsters and families to buy on site. The campaign has been launched as part of the ongoing celebrations around Mr Men and Little Miss’ 45th anniversary. Created by Roger Hargreaves, the MR Men and Little Miss book series has sold in its millions across the globe and has introduced over 80 quirky characters to kids an
Genius Brands Signs Mattel’s Fisher-Price Toys as Master Toy Partner For Rainbow Rangers

Genius Brands Signs Mattel’s Fisher-Price Toys as Master Toy Partner For Rainbow Rangers

Licensing, Merchandise
Fisher-Price to Develop Comprehensive Toy Program Across Multiple Categories for the Preschool Property for Broad Retail Distribution Worldwide Genius Brands International, Inc. “Genius Brands” has signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the Company’s all-new original CGI-animated preschool series, Rainbow Rangers, marking the first licensing partnership as Genius Brands develops its global licensing program and content distribution strategy. Currently in development on season one and two with broadcasters to be announced shortly, Rainbow Rangers features an all-star team of acclaimed creators that includes Rob Minkoff, Director of Disney's Lion King, Shane Morris, who co-wrote Disney's Frozen, along with his partner Tim Mansfield and writer
The Disney Store reveals Beauty and The Beast  product line-up

The Disney Store reveals Beauty and The Beast  product line-up

Licensing, Merchandise
The Disney Store has unveiled its exclusive new line up of products inspired by the upcoming live action Beauty and the Beast movie. The film, starring Emma Watson as Belle, achieved a record breaking 128 million trailer views during its first 24 hours as it prepares to hit screens next month. Disney Store’s new collection ranges from dolls and stationery to homeware and includes the likes of poseable Belle and the Beast dolls, a golden journal – a replica of the journal used in the live action film, and limited edition products such as a fine china tea-set, featuring Mrs Potts and Chip. The collection also includes a children’s dress up range with Belle’s white celebration dress and yellow ball gown, as well as their matching accessories in the golden tree pendant and a rhinestone co