Technology

Blackmagic Design’s DaVinci Resolve Studio 14 used to complete shoot of commercial

Blackmagic Design’s DaVinci Resolve Studio 14 used to complete shoot of commercial

Technology
Blackmagic Design’s DaVinci Resolve Studio 14 was used to complete the picture post, including the edit and grade of a new commercial for Corona Extra developed by creative agency Leo Burnett, in Mexico and lensed by director of photography Filippo Chiesa. Filmmaker and director Leonardo Dalessandri, who had earlier worked on commercials for the likes of Coca-Cola, Google and Apple was tasked with producing a commercial that incorporated his unique filmmaking technique and the creative agencies’ branding to achieve a tribute to Mexico. He has. Titled Este Espíritu the commercial marked the first time Leonardo took the plunge and moved his entire post-production workflow into DaVinci Resolve 14. “Although I knew my previous approach to post was slow and inefficient I’d been resista
Doc. of one of the world’s most popular white coffee brands OldTown shot with URSA Mini Pro 4.6K

Doc. of one of the world’s most popular white coffee brands OldTown shot with URSA Mini Pro 4.6K

Technology
Beijing based Lingfang Media Co., Ltd. recently made a documentary for OldTown, one of the world’s most popular white coffee brands, completely with the URSA Mini Pro 4.6K. The documentary was also graded with DaVinci Resolve Studio and the DaVinci Resolve Micro Panel. This was announced by Blackmagic Design. Lingfang Media Co., Ltd. is part of Lingfang’s Wonderland, a brand focusing on high quality lifestyle and culture, co-founded by Taiwanese writer, producer and gourmet Wang Ling Fang and director and cinematographer Hsu Yao Peng. Having businesses in travel route planning, restaurant and culinary education, Lingfang’s Wonderland is expert in showing the pleasure of travel and food and sharing their insights through travelogs. They have been commissioned by travel authorities
Made in NY Animation Project launched

Made in NY Animation Project launched

Technology
Media and Entertainment Commissioner Julie Menin, Probation Commissioner Ana M. Bermúdez, and The Animation Project Founder Brian Austin joined animation industry professionals at the Harlem Neighborhood Opportunity Network on January 11 to unveil the City’s Made in NY Animation Project. A groundbreaking initiative that will reach 1,800 young New Yorkers in all five boroughs during the coming year, the Made in NY Animation Project offers participants the opportunity to engage in storytelling, gain technical skills in 3D computer animation, and qualify for paid internships in this burgeoning field. The unveiling included a showcase of the first cohort’s completed animation projects, as well as a VR and computer demonstration in the Animation Lab at the Harlem NeON. Also at the event, t
Lenovo introduces ThinkPad X1 with a 13-inch 3K screen

Lenovo introduces ThinkPad X1 with a 13-inch 3K screen

Technology
Making the 12.1 inch display size Windows tablet a thing of the past, Lenovo has introduced its third-generation ThinkPad X1 that has a 13-inch 3K screen in the market. This significant improvement over the 12-inch, 2160x1440 IPS display in 2017’s second-generation X1 Tablet may boost Lenovo’s standing. Lenovo has retained the best bits from its earlier ThinkPad X1 tablets. Inside it is a Core i7-8650U, a member of the new Kaby Lake R family of 8th-generation Core chips. The new ThinkPad X1 also includes up to 16GB of LPDDR3 memory and up to a terabyte of NVMe M.2 SSD storage. The new Lenovo tablet has a 42 Whr battery (with an estimated 9.5 hours of battery life), bigger than the 36.4Whr battery of the 2017 version of the ThinkPad X1 Tablet. The earlier version posted a middling run
Accenture acquires Mackevision

Accenture acquires Mackevision

Technology
Global consulting firm Accenture has entered into an agreement to acquire Mackevision, the award-winning visual effects team of HBO hit series Game of Thrones. As per the agreement, the international producer of 3D-enabled and immersive product content will join Accenture’s expanding Interactive agency. Mackevision is set to break new ground as part of Accenture Interactive’s content practice, as it adds the capacity 3D visualisation, animation and visual effects capabilities to the rapidly growing agency. The group earned global acclaim for its work on HBO’s current flagship series – winning an Emmy for Outstanding Visual Effects along the way. Other high-profile clients include automotive industry players Audi, Jaguar, Mercedes-Benz and Porsche, among others, as Mackevision has ach
Advanced Imaging Society names 10 honorees for its 2018 Technology Awards

Advanced Imaging Society names 10 honorees for its 2018 Technology Awards

Technology
The Advanced Imaging Society has named 10 honorees for its 2018 Technology Awards that will be presented on January 16 at the Waldorf Astoria Hotel in Beverly Hills along with AIS’s Distinguished Leadership Awards that will  honour 13 women for their work in business and technology. The winners were selected from nearly 100 submissions by members of the AIS Technology Committee while the honorees for the Distinguished Leadership Award were selected by a committee of representatives from various corners of the technology in media and entertainment community. The event is co-sponsored by Cisco and Dell. “Our latest class of 10 Technology Awards honorees and our timely recognition of 13 women receiving our Distinguished Leadership Award encompass familiar names along with recent discoveri
First Insight releases ElastiCast

First Insight releases ElastiCast

Technology
First Insight, a technology company transforming how leading retailers and brands make product investment and pricing decisions, has released ElastiCast, the world’s first and only solution that enables retailers to forecast price elasticity of new products to determine optimal prices and increase margins. First Insight is the world’s leading provider of solutions that empower retailers and brands to incorporate the voice of the consumer into the design and merchandising of new products. The new solution will be showcased at the First Insight booth #3053 during the NRF Big Show 2018 in New York City from January 14 to16. By collecting consumer data and processing these data through First Insight’s proprietary algorithms, ElastiCast enables merchants, planners and marketers to analyz
Dell comes out with its latest XPS laptop line

Dell comes out with its latest XPS laptop line

Technology
Dell has added its latest addition to its XPS laptop line, the new smaller and lighter XPS 13 with white woven glass fibre. With rose gold and white accents, the new 13-inch (11-inch frame) Ultra HD laptop comes the latest 8th Generation Quad Core processor and thermo regulating technology.   At 3.4mm thin and lighter than the previous XPS 13, with almost 20 hours of battery life, Dell has made significant improvements to this XPS 13 since the original launched in 2015. The new XPS 13 features a white palm rest which uses a crystalline silica material with a white colour woven into nine composite layers – like an intricate fabric. The white glass fibre weave has titanium oxide coating for a pearlescent sheen, and rest assured, stain-resistant protection to prevent yellowing over ti
Flashback! Some tools that we cannot do without

Flashback! Some tools that we cannot do without

Technology
There are just two days remaining for 2017 to wind up, we thought it’s a good time to look back at some of the top tech tools of the year. While some of them are new, and some have evolved or pivoted into something newer and more exciting, some of them are simply becoming more embraced in the industry so that their importance to what we do every day has increased: Atom View This effect tool takes point data and drives it through game or VR systems to provide real-time and high-fidelity feedback for 3D models.   Allegorithmic Substance Designer/Painter Has been around for a few years, but with its PBR (physically-based rendering) shaders and display, lookdev and texturework has never been so fun or fast. More and more visual effects companies have embraced the workflow. X-Rite
The Shape of Water takes shape at Toronto’s post facility of Deluxe

The Shape of Water takes shape at Toronto’s post facility of Deluxe

Technology
When it was time for master storyteller Guillermo del Toro del Toro to post The Shape of Water, he and his team came back to Deluxe’s all-inclusive post facility in Toronto where he’d finished many previous projects that included his last features Crimson Peak and multiple-Oscar-winner Pan’s Labyrinth. The Shape of Water was shot by Dan Lassen, with visual effects provided by Mr. X. The feature stars Sally Hawkins, Michael Shannon, Richard Jenkins, Octavia Spencer, Michael Stuhlbarg and Doug Jones. Deluxe Toronto was designed to provide infrastructure and artistry necessary to offer a full set of end-to-end post services like dailies, conform, final color, VFX, and a full sound mixing stage all under a single roof. “Post workflows are changing rapidly,” says Nick Iannelli, Sr. VP post