Toys and Games

Level-5 abby appoints Asmodee as European distributor of Snack World toys

Level-5 abby appoints Asmodee as European distributor of Snack World toys

Toys and Games
Level-5 abby has appointed Asmodee as the European distributor of Takara Tomy’s line of Snack World toys. The company will help bring the universe of smartphones and magic to retailers in the UK and Eire, France, Benelux and Scandinavia in fall/winter 2018, which will be in line with the show’s roll out. The franchise will be the latest from the minds behind Yo-Kai Watch, Inazuma Eleven and Little Battlers eXperience. Like these three, the brand is a cross-media project that covers animation, toys, video games, manga and more. The main components of the toy line are the NFC connected Jaras and Snacks. Jaras is the keychain weapon replicas while Snacks are monster summon tokens. Both work with The Snack World video game where oe can use the weapon or monster in-game. They can also b
Hasbro approaches Mattel with a takeover offer

Hasbro approaches Mattel with a takeover offer

Toys and Games
Hasbro has approached fellow toy giant Mattel with a takeover offer. The potential takeover bid which would see Hasbro’s My Little Pony and Transformers brands join forces with Mattel’s Barbie and Hot Wheels toys was first reported on November 10. According to a well-known analyst, an amalgamation between Hasbro and Mattel would control approximately 25% of the worldwide mass-market for traditional toys as well as significant portions of the US and domestic mass markets that comes to 30% and 40% respectively. “This merger [between Hasbro and Mattel] has been tried several times in the past and regulations were a problem, anti-trust was a problem,” the analyst Johnson has reportedly said. “I would point out that, right now, there are toy companies that are more competitive than we’ve e
Hasbro bids to take over Mattel

Hasbro bids to take over Mattel

Toys and Games
If reports are true, Hasbro has made a bid to take over its main rival Mattel in a deal that would bring together two of the world’s biggest toy manufacturers. The news comes on the heels of the bankruptcy of Toys ‘R’ Us as the industry struggles with both online competition and dwindling demand for traditional toys. Thanks to licensing deals with Disney along with their film franchises at Paramount Pictures like Transformers and G.I. Joe, Hasbro has leveraged a Hollywood presence and turned it into fuel for toy sales which has succeeded.Their total value stands at $11.4 billion which is more than twice that of Mattel at $4.8 billion. The Wall Street Journal broke the news about the talks and the two companies have issued responses saying they do not comment on rumors or speculation.
Pokemon Sun & Moon owners will get to own Marshadow

Pokemon Sun & Moon owners will get to own Marshadow

Toys and Games
Pokemon fans in North America who got their hands on a copy of Sun or Moon will get a chance to own the Pokemon Marshadow, which is a mythical fighting/ghost type. All they need to do is visit the nearest Gamestop because the stores are offering up codes for digital distribution between now and October 23. Marshadow was orignally opened to public on April 7, this year and currently holds the dubious honour of being he last Pokemon in both the Alola and National Pokedex. The codes that come from Gamestop will have a Marshadow equipped with its own Z-Crystal and a Marshadium Z that allows use of its signature 7-Star Strike Z-Move.  
Toysrus set to throng this year’s Comic-Con with collection of toys

Toysrus set to throng this year’s Comic-Con with collection of toys

Licensing, Toys and Games
With a collection of exclusive toys, Toysrus is ready to throng this year’s Comic-Con. The limited line, curated specifically for this year’s Comic-Con International in San Diego, features items from some of the world’s biggest entertainment brands including Marvel, WWE, Transformers and Power Rangers. The toys will be available both at the Entertainment Earth booth at the convention (from July 19 to 23) and online at Toysrus.com/ComicConvention (from July 20 to 23). The Comic-Con merchandise from Toys “R” Us is only available while supplies last. In addition to the exclusive products which include action figures and dolls like POP! Movies: Scott Pilgrim Plumtree Tee from Funko and Marvel Legends A-Force Heriones Pack from Hasbro (pictured), the retailer will offer a number of deals
Heavy competition has consolidated net sales of Toys ‘R’ falling

Heavy competition has consolidated net sales of Toys ‘R’ falling

Toys and Games
Thanks to weakness in the New Jersey-based company’s baby business as well as heavy competition, Global retailer Toys ‘R’ Us saw its consolidated net sales plummet by US$113 million to US$2.2 billion in the first quarter of this year. Operating losses for the period ending April 29 were US$54 million, an increase of US$47 million compared to the same in Q1 2016. Domestic net sales for TRU’s Baby category were down 2 per cent over that of last year, while the Core Toy category grew by 1.4 per cent. Gross margin dollars accounted to US$783 million,down US$63 million a year ago. Consolidated same-store sales decreased by 4.1 per cent driven by a 6.2 per cent decline in the company’s domestic business. International sales fell by 0.6 per cent resulting from weaker sales in Europe, though th
Thousands of children receive toys at Play Your Part LA event

Thousands of children receive toys at Play Your Part LA event

Toys and Games
Thanks to nearly 300 local toy industry volunteers who rolled up their sleeves a few days ago (June 8) at the annual Play Your Part LA event hosted by the Toy Industry Foundation (TIF) in partnership with National Court Appointed Special Advocate Association (National CASA). thousands of children in foster care throughout Southern California and across 10 states received the gift of nearly 50 toy companies that participated in the event through either a toy donation, sponsorship, or volunteer effort including Bandai, Educational Insights, JAKKS Pacific, Mattel, Nickelodeon, and Spin Master. Industry-wide volunteers sorted toys and wrote comforting letters of support at inspiration stations. These toys and letters were placed in special care packages that are now being shipped to 50 Nati...
Poptropica launches new game

Poptropica launches new game

Animation, Toys and Games
StoryArc Media’s Poptropica has launched Poptropica Worlds, a reimagining of the safe, engaging, and interactive learning world that, for a decade, has consistently captivated millions of kids of ages between 6 and 12 through fun, immersive storytelling. The announcement was made by Abhi Arya, President, StoryArc Media and Co-Founder and Partner, Sandbox & Co. Created by Jeff Kinney, author of the hugely successful Diary of a Wimpy Kid book series, Poptropica is about immersive and interactive storytelling. Poptropica Worlds stays true to these roots and takes Poptropica’s immersive narrative to the next level. The game provides users with enhanced game mechanics, greater customizability and masterful new graphics. It also offers users a more robust and dynamic mobile experience
Amazon lists toys that would top this summer’s toy sales

Amazon lists toys that would top this summer’s toy sales

Toys and Games
According to e-commerce giant Amazon Swimline Personal Pizza, Moana Disney Activity Table and Osmo Coding are some of the items that will top this summer’s toy sales. The online retailer has released its annual summer toy list that includes more than 400 play things as well as a number of exclusives and hand-picked items. The list is organized into a number of categories including Water Everything and STEM in the Summer when shoppers can browse through the toys using a number of filters that focus on brand, age, price range, reviews and discounts. For the second summer in a row, STEM in the Summer continues to be a big category. Amazon predicts toys like Osmo Coding, 4M Water Rocket Kit and National Geographic Break Open 10 Geodes and Explore Crystals Science Kit will be popular. The
Mattel report 15 pc y-o-y downslide in revenue

Mattel report 15 pc y-o-y downslide in revenue

Toys and Games
US toy maker Mattel has reported 15 per cent y-o-y (year-on-year) downslide in its revenue on a constant currency basis for the quarter ended 31 March 2017. The slide would have been even more but for the growth in revenues contributed by the third world, the Asia Pacific specifically with 17 per cent and Latin America with four per cent as reported growths, as against 18 per cent and two per cent respectively on a constant. The third region that contributes to Mattel’s International Gross Sales, Europe, showed a fall of 10 per cent as reported and a decline of seven per cent on constant currency basis. The North American region that includes the US and Canada and Disney’s product line of American Girl reported 24 per cent decline in y-o-y sales. The particular region contributed $44