Wednesday, January 24

VFX

Framestore Launches Feline into Space for O2 Spot

Headlines, Studio, Top Stories, VFX
London-based VFX house teams with visualization specialists The Third Floor to help launch O2's ‘Be More Dog’ campaign into outer space. Framestore’s new production for VCCP takes O2's Be More Dog campaign into outer space, in a spot that sees the feline star adrift in a completely computer generated universe. “We treated the project very much like Gravity,” says the spot’s director Mike McGee, “creating a pre-vis with The Third Floor and using Framestore’s Art Department to concept the key moments and how a cat would actually look in a spacesuit.” (more…)

Prime Focus changes the game, delivers end-to-end creative services on ‘Sin City: A Dame to Kill For’

Studio, Top Stories, VFX
First Indian creative services company to be chosen as an exclusive partner to execute VFX and 3D conversion services, for a Hollywood project of this scale Prime Focus World (PFW), the creative services business of Prime Focus, the world’s largest media service powerhouse, has collaborated with Troublemaker Studios and Aldamisa Entertainment on Sin City: A Dame to Kill For. PFW is the exclusive VFX and 3D conversion partner for the much-awaited sequel, directed by Robert Rodriguez and Frank Miller, and based on Miller’s cult graphic novels. The film is distributed by The Weinstein Company, and hits the Indian theaters today. (more…)

‘Lucy:’ VFX House ILM ‘Surprised’ Luc Besson

Studio, Top Stories, VFX
"He asked us to resist the temptation to show things early, until it was at the stage that it was really compelling," says ILM VFX supervisor Richard Bluff. To create the unique visual effects for sci-fi action film Lucy — which topped the North American box office this past weekend with a $44 million debut — director Luc Besson started by working with the film's VFX supervisor Nicholas Brooks. (more…)

A Breakdown of the Visual Effects in ‘Amazing Spider-Man 2’

Top Stories, VFX
Whether or not you enjoyed the villain-crammed comic book action that unfolded in The Amazing Spider-Man 2 when it hit theaters a couple weeks ago, it's hard to deny that there are some pretty damn impressive visual effects in the film. Now a new featurette from ImageWorks breaks down how some of those effects were put together. This particualr featurette puts an emphasis on the movement of Spidey, as he swings through the city or fights one of the three villains in the film. It looks at the software that takes real physics into account and also tiny details like muscle flexing in the computer generated characters. (more…)