Wednesday, January 16

China’s Magic Mall to make animated preschool series





Luo Bao Bei

Putting together Chinese heritage with British humour, China’s Magic Mall, Beijing and Cardiff-based Cloth Cat are making their new 52 x 11-minute series Luo Bao Bei in an animated preschool series.

The upcoming series is based on a little girl character created by Magic Mall general manager Grace Tian in 2008. Since then, LBB, as she’s known, has become popular as a Beijing city spokesperson and road safety icon involved in community outreach programs.

Currently under production, Luo Bao Bei is set to make its Mandarin debut in China this spring before rolling out internationally in English.

Cloth Cat happened to get in touch with Magic Mall owner DaYe TransMedia in spring last year. It was then when producer Alex Chien was looking for UK talent to hire at the Children’s Media Conference in Sheffield, England. After having talks at length, by summer 201, the pair agreed to collaborate.

The studios are currently working on a few short 30- to 90-second promotional specials having recently completed the series’ first episode, which will launch at Kidscreen Summit in Miami this month.

With Dave Ingham on board as head writer and Chien taking an executive producer role, Luo Bao Bei is taking shape as an aspirational series with international appeal.