CITIA deploys its trademark and expertise abroad


CITIA, organiser of the world’s biggest animation festival, has deployed its trademark and expertise abroad. This is a new step in this stragegy after two years of Annecy Goes to Cannes.

The creation of the Annecy Asia International Animation Festival is a project carried out by CITIA in colaboration with the SBA Animation Center and SK Broadband (South Korea’s leading broadband provider).

Now, the three plan to launch the project in September 2019 at the Digital Media City (DMC) in the heart of Korea’s cultural industry.

Created in 2002, this high-tech complex dedicated to new digital technologies spans across 570,000 m² with offices, exhibition spaces, conference rooms etc.

In two years, the first edition of this Festival dedicated to international animation will be held inside this cultural hotspot.

With this partnership, we mutually engage to unite our skills. This is a great opportunity to spread the Annecy trademark abroad. We are certain that this international dynamic will enrich all parties involved collectively,“averred Mickaël Marin, CITIA Managing Director.

In South Korea, the animation sector is rapidly developing. This partnership will therefore enable the country to give structure to its industry, to step onto the international market and promote the exporting of local productions.