Leading, independent, international media group and rights owner, Coolabi Group has named strategic licensing agency Lizenzwerft as licensing agent for Poppy Cat (Poppy Katz) in Germany, Austria and German speaking Switzerland.
With this, the agency joins El Ocho and Landmark, the licensing agents representing the brand in Spain and Japan respectively.
Inspired by the book series by Lara Jones, Poppy Cat launched on UK TV in 2001 and has been licensed to around 140 territories globally.
“We have observed Poppy Katz over the last six months on KiKA and realised how much kids and parents love Lara, Poppy, Uhu, Zuzu, Alma and Mo. The artwork and the story are unique and simply wonderful for young children,” said Peter Bichler of Lizenzwerft.
“We are very proud to have this great brand on board and are looking forward to work closely with Coolabi to make Poppy Katz the best pre-school licensing brand in our markets,” he added.
The first series of Poppy Cat first launched on KiKA in Germany in May 2015. The second series is slated for release in April 2017.