DHX Brands’ Twirlywoos property has launched a nationwide search for Britain’s ‘Best Dad Dancer’.
The campaign that coincides with the release of the Twirlywoos soft toy, Dancing Musical Statues Great BigHoo, celebrates all that is great about dads dancing, highlighting the funny, unabashed and sometimes embarrassing moves for which dads are known and loved.
For this venture, DHX has invited dads, granddads and father figures alike are invited to upload their own dancing videos to the Dad Dancer 2017 website to win prizes.
“We’re thrilled to support the launch of Dancing Musical Statues Great BigHoo with a campaign that promises to be just as silly, fun and full of surprises as the Twirlywoos,” said Debbie Walker, brand manager at DHX Brands.
“We hope father-like figures from across the country will enjoy dusting off their dancing shoes and showing off their best moves as they dance along with Great BigHoo. We can’t wait to see what dads have in store for us as we search for Britain’s Best Dad Dancer,” she added.
Sold exclusively at Argos, the Dancing Musical Statues Great BigHoo soft toy is the latest innovation from master toy partner Golden Bear that has secured a number of awards for its Twirlywoos toy line including the 2016 Right Start Best Toy Award for Run Along Fun Sounds toys.
Rachel Field, consumer marketing manager at Golden Bear, commented: “We’re really excited about this forthcoming campaign and can’t wait to see all the silly dad dancing videos.”
From yesterday, doors have been thrown open to people to upload their dancing dad videos on the Twirlywoos Facebook page for a chance to win their very own Dancing Musical Statues Great BigHoo and £500 of Argos Vouchers.
The nationwide contest has already generated media attention. So far, Dad Dancer of the Year 2017 has been picked up by 14 outlets including online by The Sun, Mirror and The Daily Star and in print in the Daily Express with a total reach of over 4.8 million.