DHX Brands, the consumer products arm of DHX Media, has signed a deal with Egmont Publishing for the international rights to produce a range of children’s books and magazines based on the Teletubbies brand.
Product is set to roll out internationally in spring/summer 2016 and will feature a variety of publishing formats including Teletubbies–themed storybooks, as well as coloring, sticker and activity books, annuals, novelty books, sound books and a standalone Teletubbies magazine.
The new 60-episode “Teletubbies” TV series has been commissioned by CBeebies and is being produced for DHX Media by U.K. production company Darrall Macqueen. It will feature the same characters as the original with an updated, contemporary look.
“Teletubbies is one of the most successful and iconic global children’s brands of all time, and we are thrilled to be partnering with DHX Brands,” says Rob McMenemy, chief executive officer, Egmont Publishing International. “The bold, endearing characters and the stylish world of the Teletubbies are a publisher’s dream, and the team is really excited to create and bring to market content and formats that will satisfy every child and parent fan who enjoys the antics of the Teletubbies.”