Tuesday, November 21

DHX Grows ‘Teletubbies’ U.K. Licensees

43525f8cd553a68dd22bb9d4c75ea0afDHX Brands has appointed more U.K. licensees as it ramps up licensing activity for its new version of the TV series “Teletubbies.”

Copyright Promotions Licensing Group, the U.K. licensing agent for the property, brokered the deals.

New licensees include Worlds Apart (furniture and accessories), Aykroyds (nightwear and underwear), Character World (bedding), Amscan (partyware), Bon Bon Buddies (confectionery), Posh Paws (bags) GB Eye (posters) and Zak UK (melamine tableware).

These new licensees join a growing roster of partners that also includes Character Options as global master toy partner, Egmont for international children’s books and magazines, Ravensburger for themed puzzles, MV Sports for wheeled and outdoor toys and International Greetings for the arts-and-crafts category. CPLG has also signed Gemma to produce greeting cards and Rainbow Productions for costume characters.

Products in all core categories will roll out at retail beginning in 2016.

“This impressive lineup of licensees underscores the considerable appetite there is in the market for the new ‘Teletubbies,’ as well as demonstrating the enduring appeal of the brand,” says Peter Byrne, executive vice president, DHX Brands. “It is fantastic to have this momentum for the property at such an early stage.”

The new 60-episode series “Teletubbies” has been commissioned by CBeebies and is being produced for DHX Media by U.K. production company Darrall Macqueen. It will feature the same iconic characters from the original but with a refreshed, contemporary look.