DHX Media has signed an agreement with Shanghai V-Pop for the Chinese home entertainment rights to Teletubbies.
DHX Media has renewed its deal with BBC Worldwide Asia for the licensing rights to Teletubbies and In the Night Garden in China.
The overarching deal – crossing all categories – complements the partnership’s sub-agent agreement with UYoung Media Group, the firm spearheading licensing and merchandise for In the Night Garden in the region.
In addition, DHX Media has signed an agreement with Shanghai V-Pop for the Chinese home entertainment rights to Teletubbies, with DVDs launching at retail in 2014.
The latest Teletubbies deal expands the reach of the property in China, where it already boasts a roster of licensees including Phoenix, Hangzhou- Z-Shine and Chinoco. Teletubbies was the first western preschool property to air on state broadcaster CCTV, reaching an audience of 300 million children
Steven DeNure, president and COO of DHX Media, said: “Teletubbies and In the Night Garden continue to be popular globally, and enjoy a huge fanbase in China.
“We are pleased to be renewing deals with both BBC Worldwide Asia and Shanghai V Pop, ensuring these properties continue to enjoy a significant consumer presence in China.”
In the Night Garden is also making strides over in the UK, where interactive publisher P2 Entertainment is set to launch a new branded app.
Developed by London-based digital creative agency Scary Beasties, the app will target preschoolers with a release on iOS and Android scheduled for next month.
Both Teletubbies and In the Night Garden were welcomed into the DHX family following the company’s purchase of UK-based Ragdoll Worldwide for US$27.7 million in cash last September.
Source: DHX Media