Sunday, September 24

Dish TV consolidates ties with Visiware International

Dish TV jpgHaving intensified its partnership with Visiware International, the leader in games for interactive television Dish TV has launched Cartoon Network Games in partnership with Cartoon Network India. India’s largest Direct to Home (DTH) television operator, Dish TV is a division of Zee Entertainment Enterprises.

Elated at the promising tie-up, Dish TV, CEO, Arun Kapoor said, “At Dish TV, we have always believed in providing the best entertainment to our subscribers. Being India’s most trusted DTH brand, we ensure that our subscribers from all age groups get entertained.”

“Keeping this in mind, we are glad to strengthen our partnership with Visiware International to launch a whole new set of Cartoon Network games on our platform. We are delighted with this launch, since this service will offer games with India’s favourite characters such as Ben 10, Powerpuff Girls, Roll No. 21 and more to mass audiences residing in smaller towns also. This strengthens our portfolio by penetrating not only the larger cities, but also the Tier II-Tier III cities and small towns,” he added.

Cartoon Network TV games, accessible on channel no. 967 within PlayZone Active on the Dish TV platform, offers eight games branded under the much loved and immensely popular major cartoon characters amongst kids who lead the Cartoon Network portfolio with Ben 10, Powerpuff Girls and Roll No. 21.

A variety of games will be available under each of these characters to enhance the player’s experience and get them to engage closer with their favourite toons.

Visiware

France-based Visiware International, whose services have been deployed on 50 plus networks worldwide, has for the last 20 years, been developing games for satellite, cable, IPTV and fiber networks as well as connected TV sets and OTT boxes.

It’s partnership with Cartoon Network will enable Visiware International to put out high quality, premium content that is all set to redefine the casual gaming on interactive television for pay TV operators. Cartoon Network IPs and its much loved characters bring in that extra fun and thrill to gaming, like never before.

Visiware International very recently partnered with DEN Networks to bring premium gaming service in India.

Remarked Visiware International, COO, “We are delighted to partner with Cartoon Network India and Dish TV for this product. We are strong believers in partnerships with TV channels and Pay-TV providers to create new kind of interactivity on Set Top Boxes. Our track record in that area is significant internationally and we hope to develop these in the near future.”