Friday, September 21

Disney Channel acquires Italian production house Rainbow’s Maggie & Bianca: Fashion Friends

Tween

Disney Channel GSA has acquired Italian production company Rainbow’s first live-action production Maggie & Bianca: Fashion Friends. The tween-targeted series will air in Germany, Austria and Switzerland on Disney Channel.

The series follows an American girl who dreams of becoming a world-famous fashion designer and her friend Bianca, a self-proclaimed Italian princess. It debuted last August in Italy on RAI Gulp and has since been picked up by Netflix globally as well as Gulli (France), Karousel (Russia) and TV Cultura (Brazil).

The show is also getting into licensing. Simba Dickie is on-board as pan-European master toy partner and will be producing a Maggie & Bianca toy range for Europ. A book series is also in the works from Italian publisher Mondadori Libri.