Education Edge, an educational newspaper in Madhya Pradesh has acquired the rights to publish Purple Turtle comic strips and activities, according to a report in Animation Xpress.
The recent deal was brokered by Aadarsh, the licensor of the brand.
“Our association with Education Edge opens up yet another opportunity for us to reach more kids and families. Purple Turtle is a gender-neutral character and its content is tailored to be age-appropriate and engaging for young audiences,” Director, Aadarsh Manish Rajoria was quoted as saying.
The content is aimed at promoting the mental faculties of children by providing them with a smarter and more enjoyable learning experience.
“We are happy to be partnering with Aadarsh. This falls in our goals of constantly adding new and exciting content which will help stimulate kids’ inquisitiveness and develop thinking capabilities in them,” the editor of Education Edge Alpana Mishra was quoted as saying.
A set of fun activities, puzzles and brain-teasers featuring Purple Turtle will be published for kids from second to ninth standard.
Aadarsh has a history of successful content syndication partnership with various children’s magazines and publications such as Go Getter–Inflight Magazine of Go Air Airlines.
At present, Purple Turtle has over 300 titles in its catalogue and several millions of copies of books distributed worldwide. School books, stories, activity books, animation, rhymes, videos games, apps and merchandise of Purple Turtle have their presence all across the globe.
Purple Turtle Preschool is a pioneer in bringing world-class educational content creators, animated characters and latest technology aided learning content in Early Childhood Education.
Purple Turtle Pre-school is based on the concept of ‘learning by doing’ promoting and encouraging the young minds to explore their innate capacity to wonder, hypothesize, investigate and intensify their learning.