Entertainment One Licensing (eOne) today proudly announces the appointment of Nina Leong as Senior Vice President, Lifestyle. Her appointment is set to strengthen the growing status of its pop culture brands SO SO Happy and Skelanimals.
Nina Leong has served as a consultant for eOne’s Lifestyle division since October 2014 and in her new role as SVP she will manage the lifestyle team based in eOne’s Calabasas, California office. Reporting in to Andrew Carley, Head of Global Licensing, Leong is charged with developing U.S. and international brand strategies for its lifestyle properties across multiple channels to drive worldwide merchandise sales and creating global retail programmes.
Leong comes to eOne with extensive knowledge of lifestyle licensing, sales, marketing and retail. In her previous role as SVP of Licensing and Strategic Business Development, Leong managed the Paul Frank brand for Saban for over four years. Prior to that, Leong handled licensing for Britney Spears, The Cherokee Group and Ocean Pacific.
Commenting on her appointment, Andrew Carley, Head of Global Licensing at Entertainment One said, “We’re in the midst of an incredibly significant period of growth and we’re delighted to strengthen the team with Leong’s appointment. She brings valuable experience of developing commercially successful lifestyle brands and we’re confident that her vision, contacts and creativity will drive growth for our lifestyle properties both in the U.S. and in international markets.”
Nina Leong replaces Cindy Bailey, founder of Art Impressions which was acquired by eOne in 2013, who has transitioned out of the business to pursue new projects.