The collaboration has yielded the first all natural and organic, Ecocert certified makeup line targeted to young adults. For the launch, products included are lipsticks, glosses, lip treatments and balms manufactured in the U.S. with certified organic and natural, non-GMO ingredients that contain no known cancer-causing ingredients or hormone disruptors. “I’m so excited to launch this unique line of cosmetics; there are so many synergies between my brand and SO SO Happy,” said Kelly Teegarden, CEO Kelly Teegarden Organics. “Both companies encourage their customers to make the most of who they are and to embrace a healthier happier lifestyle.”
eOne has brought an additional partner into the SO SO Happy licensing program, signing Card.com for branded debit cards.
The SO SO Happy brand has enjoyed extensive social media coverage this Spring with the launch in May of its Spring 2015 fashion collection from Iron Fist. The apparel line debuted on popular e-tailer DollsKill.com and in the run-up to launch, has been extensively promoted on social media by influencers and celebrities such as singer Miley Cyrus (seen on DailyCandidNews.com) as well as blogs StealHerStyle and Lookbook.nu, which together garner more than 6 ½ million monthly views.