In its zest to go head-to-head with the likes of YouTube, Facebook has improvised its video offering with the creation of a new TV-like hub.
The new feature named Watch will allow users to discover videos from outside of their feed, create watch lists and present an easier way to follow shows created by artists, brands and publishers.
The social media platform has already funded a number of original ‘community-oriented’ shows to help inspire creators and seed the eco-system.
Partners who come out with original video content exclusively for Facebook will earn 55 per cent of revenue generated by ad breaks inserted into the content.
Watch will replace the Videos tab within the Facebook mobile app which launched last year. It will make it easier to discover trending content, or videos friends are watching and enables users to save specific shows into a watch list that will send notifications when new episodes are added.
Facebook’s focus on community ties into its revamped 2017 mission to ‘give people the power to build community and bring the world closer together.’
CEO Mark Zuckerberg commented, “Watching a show doesn’t have to be passive. It can be a chance to share an experience and bring people together who care about the same things.”
Watch will launch to select users in the US this week before rolling out to the platform’s two billion users.