Premium kids content distributor Federation Kids & Family and its production studio Cottonwood Media announced the appointment of Little Dot Studios to manage the digital presence of their premium kids content on YouTube platforms.
Leading distributor of premium television content on YouTube Little Dot Studios will be tasked with setting up YouTube channels for Cottonwood Media’s top-tier programming to grow their global digital presence and viewership.
David Michel, President Federation Kids & Family, and Cottonwood media stated, “We are delighted to be working with a leading YouTube expert such as Little Dot Studios. The ability to reach viewers in a much more direct manner provides our shows – which are already widely distributed and performing very well on traditional broadcast outlets – an exciting and new area of opportunity.”
The companies will work together to develop a bespoke, online digital strategy for each individual show, to both help raise awareness of the shows and support regional broadcasters and local platforms.
Little Dot Studios will be in charge of regularly uploading new content, creating compilations and targeted playlists, optimizing and scheduling all content, and working closely with YouTube Kids to maximize cross-promotion opportunities.
Wayne Davison, MD, Content Acquisition & Distribution, Little Dot Studios, added, “We love the content that the creative powerhouses Federation Kids & Family and Cottonwood Media are producing. This is a great opportunity for us to bring these fantastic series to new global digital audiences. YouTube is a platform that has the potential to deliver TV shows and kids content to huge, young audiences and we love working with the best partners and content creators to ensure their titles reach those viewers.”
The agreement will kick off with Cottonwood’s flagship shows currently airing on traditional broadcasters in over 160 territories worldwide, including preschool hit The Ollie & Moon Show, animated comedy Squish, and tween dramas Find me in Paris and Love Divina.