Fox Introduces ‘Anarchy’ Jewelry


Twentieth Century Fox Consumer Products and jeweler The Great Frog have unveiled a new jewelry collection featuring the imagery of the FX show “Sons of Anarchy.”

The three-ring collection will be available worldwide Thursday.

“When contacted by Fox Consumer Products to create a commemorative collection of jewelry for ‘Sons of Anarchy,’ we naturally jumped at the chance,” says Reino Lehtonen-Riley, The Great Frog. “‘Sons of Anarchy’ has popularized an aesthetic that we have been championing since 1972, and we feel honored that we were chosen to design and produce officially licensed jewelry, hand-made to our standards in our London workshop and sold throughout the world.”

Each ring will be individually numbered and come with a certificate of authenticity. The collection will be available in The Great Frog stores around the world and online.

“The Sons of Anarchy licensing program has more than 60 licensing partnerships, from apparel and publishing to cigars, and we are proud to add The Great Frog to our partnership lineup,” says Roz Nowicki, executive vice president of global sales and retail, Fox Consumer Products. “These awesome handmade rings give fans the opportunity to emulate their favorite characters from ‘Sons of Anarchy.’ This introduction further lays the groundwork for the establishment of a lifestyle brand that celebrates biker culture and fashions.”

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