Fremantle Kids and Family has launched a new brand campaign viz The Childhood Friends campaign for its popular pre-school property Kate & Mim-Mim.
The initiative has been created to celebrate childhood friendships, providing parents with advice in how to help young children form meaningful bonds while encouraging brand engagement for the pre-school property.
The said campaign has enlisted the help of parenting expert and author Eileen Hayes MBE who has provided tips on how parents can help their children make friends in their early years.
By way of her involvement, a short video of Hayes offering advice to parents has been made available on the Kate & Mim-Mim YouTube channel as well as specially branded PDFs with activities for kids, which are now featured on the brand’s website.
Kirstie Brockett, brand manager for Kate & Mim-Mim, said: “Kate & Mim-Mim is all about celebrating friendship and we are delighted that our research has emphasised how enriching and important our childhood bonds are to us.”
“This campaign has been a huge success in continuing to drive viewers to Kate & Mim-Mim and increasing meaningful engagement with the brand with its core audience of parents with young children,” she added.
Kate & Mim-Mim is an animated pre-school series airing in the UK on Cbeebies and Netflix. Aimed at children between three to six year olds, the two series follow the adventures of Kate and her toy rabbit Mim-Mim.