Thursday, February 22

FremantleMedia Kids & Family’s pre-school show Tree Fu Tom officially launched in China

Freemantle

Bringing the colourful world of the miniature superhero to billions more children, FremantleMedia Kids & Family (FMK)’s hit pre-school show Tree Fu Tom has been officially launched in China. Additionally, FMK have signed two publishing deals marking their first-ever licensing deals in the territory.

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Tree Fu Tom is an action adventure animation series set in the enchanted world of Treetopolis, where movement creates magic. Young Tom is transformed into a tiny but mighty magical superhero by putting on his magic belt and performing a special sequence of action movements, (known as Tree Fu), with the audience’s participation. A co-production between CBeebies in-house and FremantleMedia Kids & Family Tree Fu Tom has been sold to over 120 territories.

Five-year-old Kate and her larger-than-life bunny buddy Mim-Mim enjoy fun and fantastical adventures in the imaginary world of Mimiloo, travelling to exciting places to help solve puzzling problems she has encountered in the real world.  Kate & Mim-Mim is produced by DHX Media in association with FremantleMedia Kids & Family, CBeebies, BBC Kids and Knowledge:Kids.

Tree Fu Tom premiered this month on state-owned CCTV 14, China’s leading children’s channel which is accessible to over 1 billion viewers. CCTV has acquired series 1 and 2 of the globally successful FMK/CBeebies co-produced action adventure animation.

The show is also available to stream on China’s sen leading digital platforms viz Alibaba’s YoukuTudou, iQiyi, Tencent, Sohu, LETV, Mango TV and Lekan – for Next Day Release following CCTV’s aired episodes, reaching billions more viewers on a daily basis and prolonging brand exposure.

Henry Or, SVP Asia FremantleMedia Kids & Family said, “We are committed to becoming one of the most successful western kids and family entertainment companies working in the region and this exposure on China’s No. 1 children’s channel and its leading digital platforms gives us a far-reaching footprint in the country and unprecedented brand support. We are also delighted to sign our first licensing deals in China which we are sure will prove the first of many successful partnerships.”