FUN Union and the Riki Group signed a co-production deal with China Central Television (CCTV) Animation on July 4th to approve the development and production of a new animated series for primary school children named Krash and Hehe. The agreement was signed during the state visit led by Chinese President Xi Jinping in Moscow.
The first season of Krash and Hehe will include 52 episodes of 11 minutes and will be made in 3D CGI with 2D inserts. It will be released in early 2019.
The story of Krash and Hehe revolves in a toy store where, at night, the toys come to life and embark on an endless series of wild, wacky and FUN adventures.
Its main characters are already favourites in the market – Krash from the KikoRiki series (#1 rated programme in Russia among boys and girls aged 5 to 12 years) and Panda Hehe from CCTV’s programmes.
FUN Union aims to bring uplifting, entertaining and educational content to children all over China. The Hong-Kong start-up is financing the project and will be highly involved in its development.
“This partnership integrates our values of quality entertaining content, with education at its core. And we are proud to be a part of such an exceptional opportunity to work with CCTV,” said Christine Brendle, FUN Union’s CEO.
The pre-school programme BabyRiki will also launch on digital platforms in China from July 8.