Genius Brands secures two new partners for ‘Rainbow Rangers’


Continuing to expand the licensing program in support of the 2019 retail launch for original preschool animated series Rainbow Rangers, Genius Brands has signed agreements with KIDdesigns on the development of a youth electronics line for the property, and Basic Fun! who will develop a novelty toy line based on preschoolers’ colorful superheroes

The announcement was made by Genius Brands’ SVP of Global Licensing Lloyd Mintz.

“KIDdesigns is the industry leader in youth electronics, bringing interactive electronic toys to kids that combine state-of-the-art technology with old-fashioned fun, and Basic Fun! is a proven leader in the collectibles market,” said Genius Brands’ Mintz.

KIDdesigns is creating an exciting line for Rainbow Rangers, including headphones, wearable communication device, microphone, and sing-along boombox.  From Basic Fun! Rainbow Rangers’ Mash’ems will be super squishy, soft, water-filled collectibles that kids can mash, twist and stretch. This new Mash’ems collection contains six unique characters – Rosie Redd, Mandy Orange, Bonnie Blueberry, Anna Banana, Floof and one ultra-rare character, Kalia, who will be sparkly.

“We are very excited to work with the Genius Brands International licensing team on the development of a youth electronics line that incorporates the colorful and engaging personalities of the Rainbow Rangers as well as bringing the series core mission of protecting and preserving the environment, animals and the beauty of the natural world to life,” said Nisan Davydov, Associate Marketing Manager at KIDdesigns.

KIDdesigns and Basic fun join approximately 20 blue-chip industry-leading licensing partners for the retail launch, including Mattel Inc. (master toy), MacMillan Publishing (master publishing), Bentex (master apparel), A.M.E. (sleepwear), Berkshire Fashions for cold weather accessories, BioWorld (bags, backpacks), Ceaco (puzzles), Disguise (Halloween costumes), Handcraft Manufacturing (packaged underwear), H.E.R. Accessories (jewelry and hair accessories), Jay Franco (bedding and bath), Dynacraft (bicycles), Kid Galaxy (bubble toys), Kiddieland (foot-to-floor ride-ons), and Planet Sox (hosiery) as well as Spirit Halloween for a direct-to-retail program.

“We look forward to celebrating all of the fun that Rainbow Rangers packs into its imaginative adventures through our new Mash’ems collection,” said Stephen Chernin, EVP at Basic Fun!

The retail program for Rainbow Rangers will begin rolling out in Back-to-School (July/August) 2019 with over 300 product SKU’s coming to the marketplace.

The Rainbow Rangers series follows the thrilling rescue-based adventures of seven 9-year-old girls who are Earth’s first responders, protecting people, animals, resources, and the natural beauty of our world. The Rainbow Rangers, who live in the magical land of Kaleidoscopia at the other side of the rainbow, have their own distinctive personalities and superpowers.