Licensing Expo, the world’s largest and most influential licensing industry event, is pleased to announce significant growth of the Global Partner Program. Organized by UBM Advanstar and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), this year’s Expo is scheduled for June 9-11 at the Mandalay Bay Convention Center in Las Vegas, NV.
The Global Partner program was developed by the show organizers to support exhibitors who participate in both Licensing Expo (US) and Brand Licensing Europe (UK). Partner benefits include complementary Virtual Press Office listings, coverage in License! Global magazine and special promotions via email and in the official Show Directory.
Jessica Blue, Vice President, Licensing Expo: “I would like to thank all of our Global Partners for their support. When we started the Program in 2009, there were only 45 companies exhibiting at both shows and this has now grown to 80. These companies are operating globally and exhibiting at Licensing Expo to find new partners and strengthen existing ones.”
Pete Yoder, Vice President, Cartoon Network Enterprises, North America: “As a brand owner with several global franchises in our portfolio, Licensing Expo is a hugely important annual event for Cartoon Network’s consumer products division. It provides an unparalleled opportunity to showcase our brands and have meaningful conversations with our licensing and retail partners that generate new business.”
More than 450 brands and companies will exhibit at the Expo, many with larger spaces to showcase their expanded brand portfolios. This number includes more than 80 new and returning Global Partners such as Alchemy Licensing, Art Ask Agency, Automobili Lamborghini S.p.A., BBC Worldwide, Beanstalk/Blueprint/Tinderbox, Cartoon Network Enterprises, Creative Licensing Corporation, Discovery Consumer Products, DreamWorks Animation, Entertainment One, Nickelodeon, Global Icons, Hasbro Global Licensing & Publishing, IMG Worldwide Inc., Mattel, Inc., Saban Brands, Sony Pictures Consumer Products, The Sharpe Co./Sharper Inc., Twentieth Century Fox Consumer Products and WWE, among many others.
Jeff Lotman, Chief Executive Officer, Global Icons: “Exhibiting as a Global Partner at the Licensing Expo and Brand Licensing Europe showcases our reach and capabilities for current and potential clients and licensees. We’re excited to leverage our global reach this year and really propel our clients’ brands further.”
Now in its 35th year, Licensing Expo is the place where more than 15,700 retailers, licensees, manufacturers, distributors and licensing agents from more than 90 countries come together with 5,000 of the hottest brands to discuss licensing and brand extension deals. Highlights on the show floor include engaging activations, events, stunning, innovative booths and entertainment from leading brands. Complimentary registration for the Expo can be found at: www.licensingexpo.com/registerhere