With a four-and-a-half-minute animated short film The Story of An Idea by director FX Goby of Nexus Studios, Google’s hotly anticipated annual I/O developers conference in San Francisco got underway.
Premiering across three screens to a 7,000 strong audience, the short film was live-streamed to millions of viewers around the globe.
The animation film by FX follows the story of Aye protecting and nurturing Idea until it evolves into something stellar.
In order to relate the story, FX teamed up with creative studio Mighty Nice and reflected the evolution of animation itself.
The film builds from hand-drawn 2D black-and white-animation to a full CG VFX heavy grand finale and is combined with a full soundtrack in surround sound for an advanced concert audio system.
“It felt like all the planets were aligned,” said FX in a statement. “We had the full trust and support of Google from the beginning, it was extremely collaborative working with the creative team there and equally the most challenging and smooth running project I’ve had the chance to work on,” it added.