Honda wanted to promote safety riding among kids in a fun manner, as educating young minds on road safety is an effective way of spreading message to the entire family. Hence, Honda chose Chhota Bheem as the role model for not just small kids but also their entire family.
Very soon ‘Honda Safe Riding with Chhota Bheem’ will be organized in 11 cities across India where Chota Bheem will engage and interact with kids and people at large. The national inaugural event at Delhi will be followed by Jaipur, Indore, Lucknow, Bhubaneswar, Kolkata, Chennai, Bangalore, Ahmedabad, Greater Noida and Nagpur.
‘Honda Safe Riding with Chhota Bheem’ will provide an opportunity for kids to learn safety riding tips, meet ‘Chhota Bheem and get clicked with their favorite Super Hero. Fun and interactive activities like understanding road sense in CRF 50, painting competitions etc. will drive home the message of road safety through fun times with family.
Further, all Honda dealerships will carry new POP material for spreading road safety message amongst kids suitably supported with free distribution of Road safety education material in schools.