Indian artisans craft Emma Watson’s costumes in Beauty and the Beast



Did you know that just when Emma Watson was readying herself to put her Disney princess’ shoes for her role in the recently released Beauty and the Beast, Bhuj-based artisan brothers Kasam and Juma were working on the costumes that Emma would wear for the tale.

It so happened that Sinéad O’Sullivan who is the assistant costume designer of the film had quite the task on her shoulders as she had to do justice to the eighteenth-century aesthetic which was no small task. And then the rest followed.

And after Emma who was wonderstruck with her costumes asked O’Sullivan as to who made her clothes, O’Sullivan had no choice but to share the story of the artisan brothers Kasam and Juma who brought the beautiful Aari work alive.

The fine chain stitch embroidery is native to the Kutch area, eventually made its way to Belle’s bodice in the movie.

And the Indian connect doesn’t end there. Emma’s famous red cape was crafted using 12 different fabrics that were sourced from fair trade co-operatives in India.

Aren’t you feeling proud as we are about Indian today!