Ink ALC to manage licensing campaign for Bilal

Bilal“Extensive campaign” planned for eagerly awaited new animated adventure film

Ink ALC, the licensing agency that combines the forces of Dubai-based media development giant Global New Age Media (GNAM) and Ink Group, a leading solution provider in entertainment brand building headquartered in Copenhagen, has announced its acquisition of the licensing rights for Bilal, the eagerly awaited CGI epic that is also the first Middle Eastern-funded and produced animated film.

Based on the true story of an African hero who went through slavery and oppression to become a noble leader, the animated feature takes its inspiration from real events that took place 1,400 years ago and re-imagines them into a colourful and exciting tale with a vast cast of characters and stunning imagery.

GNAM’s position in the region and its strength in animation and licensing, through its ownership of Spacetoon, the most successful kids’ entertainment station in the Middle East, make Ink ALC an ideal choice for licensing this property. Ink ALC is already targeting a number of categories for the Bilal licensing campaign, including posters, calendars, stationary, apparel, giftware and accessories. Visitors to Licensing Expo 2015 can find out much more at stand A136.

The first feature-length film produced by the animation division of Dubai-based Barajoun Entertainment, a leading animation and visual effects studio, Bilal is a massive undertaking utilizing the experience and skills of seasoned professionals from across the globe. The film’s stars include African-American singer, actor and dancer Jacob O’Neal Latimore, Jr as Bilal, English actor Adewale Akinnuoye-Agbaje (Lost/Game of Thrones) as the adult Bilal, and veteran TV and film star Ian McShane (Lovejoy/Pirates of the Caribbean) as the cruel Umayya. Bilal is expected to reach cinemas worldwide towards the end of 2015.

Fayez Weiss Al Sabbagh, Chairman, Ink ALC, says: “For the first Middle Eastern-funded and produced animated film Barajoun has chosen an exciting and moving story that will thrill kids and parents alike. We’re expecting strong demand for licensed product related to Bilal and are already planning an extensive campaign across multiple licensing categories.”