Thursday, November 23

InVision Studio launches design application as rival to Photoshop

Invision

Computer freaks are well aware that Adobe XD has grown from a digital design tool to include prototyping and client feedback tool.

Meanwhile, Adobe has moved into a territory occupied by the likes of InVision. Now, the latter is in the process of pushing back, launching a desktop design application called Studio that’s a rival to Photoshop, Illustrator, Sketch or whatever tool you use to design apps, sites and other digital products.

Available for Mac and Windows,Studio includes both design and prototyping features. You can design elements and layouts and add interactivity and animation using quick and simple tools.

You can work on layouts for one screen size or type and see that design adapted automatically for other devices and orientations. Libraries of assets can be shared across teams, and updated elements can be rolled out across designs. And designs can be quickly uploaded to the InVision platform to share with others in an organisation or clients.

You can see InVision Studio in action in the video below.

According to InVision, Studio has been designed to be as easy as possible for users of tools from Photoshop to Sketch to pick up and start using. Even so, why would you take the time to move from tools you already know intimately to a brand new one?

InVision’s CEO Clark Valberg says that Studio’s big benefit is that it works seamlessly with the rest of InVision. “We started as a cloud-based collaborative extension to Photoshop,” he says, “as Photoshop was all we had. We were a complement to those desktop design tools, but the missing piece for the customer was that those tools are still very focussed on graphic, aesthetic-oriented design. The craft of digital product design has many more dimensions: interactivity, animation, the fabric that ties the design team together – that’s where Studio comes in,” he adds.

InVision sees the integration with its wider platform as a big differentiator between its platform and Adobe XD. Clark says that XD has relatively basic collaboration tools compared to InVision’s, which the latter sees a making its platform more suitable for larger organisations such as its clients including Airbnb, Amazon, Nike and Uber.