Raft Of New Partners Set to Release Limited Edition and Collectible Product Ranges
As ITV Studios Global Entertainment (ITVS GE) gears up for the 50th anniversary of iconic TV series Thunderbirds, the licensor today unveils details of a raft of new partnerships that will bolster the brand’s classic licensing programme.
September 2015 will mark 50 years since Thunderbirds first blasted onto TV screens. The show was an instant hit with families and has since permeated half a century of British cultural history. To celebrate the special anniversary, ITVS GE is working with its partners to launch new lines of limited edition and collectible products targeting collectors and loyal fans of the original series. The new ranges will span gifting, apparel, publishing, stationery and toys and will roll-out at retail throughout the anniversary year.
Bolstering the gifting category, ITVS GE has signed 3D Online Factory for a unique collection of 3D printable Thunderbirds figurines and craft in the UK and Eire and leading classic games company Winning Moves will launch a Limited Edition Thunderbirds Monopoly set for the UK, Eire, Australia and New Zealand. Licensee Planet Replica will unveil a line of Thunderbirds TV show prop replicas at retail worldwide.
Also commemorating the anniversary, Hornby will launch a die-cast Thunderbirds vehicle collection in the UK and Eire and Tinamps is producing a portable speaker in a tin for the UK, Eire and Japanese markets. ITVS GE has also signed Forbidden Planet for a direct to retail line, in the UK and Eire, of adult apparel, gifts and accessories.
Strengthening the publishing category for Thunderbirds, Octopus Publishing Group will launch a series of three gifting books entitled “Brains Explains”, “Parker’s Cars” and “Lady Penelope Cocktails” worldwide. Additionally, publishing giant Panini will produce a 50th Anniversary classic Thunderbirds one-off magazine for the UK and Eire.
Elsewhere, Dreamtex builds homewares with a line of adult bedding for the UK and Eire, Smiffys are on board for a line of adult dress up costumes and Misirili for adult socks. In Australia a promotional deal with Leo Burnett Sydney will see the use of the Thunderbirds theme tune on TV, radio and online for Woolworths.
Trudi Hayward, SVP, Head of Global Merchandise at ITVS GE remarks, “As we approach the 50th anniversary of Thunderbirds, we’re delighted to be welcoming new partners to the licensing programme. These new commemorative product lines are the perfect way to recognise five decades of Thunderbirds heritage and give loyal fans around the world the opportunity to be part of the celebrations in the anniversary year and beyond.”
These new partners join the recently announced fashion collaborations for the anniversary. Leading menswear designer Lou Dalton is on board for a high end knitwear collection and Royal Warrant shirt maker Turnbull and Asser are launching a line of luxury men’s silk handkerchiefs and neck ties. To target mid-high end retail, Fashion Lab’s extensive adult apparel line for the UK market includes t-shits, loungewear and swimwear.