The campaign, which launched this past Saturday, includes a custom music and movement program as part of My Gym’s preschooler fitness curriculum, featuring original music from the TV series in the classes.
“My Gym has a significant presence nationwide and provides a wonderful environment for enhancing parent and child interaction with the Julius Jr. brand,” says Elie Dekel, president, Saban Brands. “Knowing My Gym’s overall mission, we couldn’t think of a better partner to help extend the core values of Julius Jr. to families across the country.”
The campaign will continue through the holiday season and also features a My Gym kids’ giveaway of character tattoos, hand stamps and music and movement worksheets based on Julius Jr. and his playful friends. Additional Julius Jr. elements featured at My Gym locations include posters, giveaway postcards, coloring pages, DIY character masks and Inventing Time! double-sided activity sheets.
“We are delighted to bring the imagination, fun and magic of Julius Jr. to My Gym children across the country,” says Mary Mueller, head of global alliances, My Gym. “The musical component of the campaign and significant educational values of Julius Jr. reflect My Gym’s mission of encouraging children to discover the fun–and importance–of pursuing a fit and healthy lifestyle.”