LICENSING EXPO RINGS IN 2015 WITH NEW ADDITIONS TO THE LINEUP

LE-15_Header_LEWebsite_2Licensing Expo, the world’s largest and most influential licensing industry event, is pleased to announce an expanded list of new exhibitors for the New Year.  Sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the 2015 show takes place on June 9-11 at the Mandalay Bay Convention Center, Las Vegas, NV.  This year’s event will include more than 100 new exhibitors featuring stunning innovative layouts, exhibits, interactive displays and entertainment from top companies.  More than 500 businesses will exhibit at the 2015 show, many with larger spaces to showcase their expanded brand portfolios.  Complimentary registration for the expo is now live: www.licensingexpo.com/registerhereNew exhibitors highlighted in the 2015 lineup include: American Cancer Society®, American Mensa, AwesomenessTV, Blizzard Entertainment, artist and designer Debra Valencia, disTROLLER, Fatburger North America Inc., Harry Fox Agency, Maxim, Inc., National Wildlife Federation® and Nitro Circus Live, among other exceptional companies.  These new exhibitors are just a few of the exciting additions and enhanced features visitors will enjoy at Licensing Expo who will join hundreds of returning exhibitors from 2014 including Coca-Cola, DreamWorks Animation, kathy ireland Worldwide, Mattel, Inc. and Skechers USA Inc.

Jessica Blue, Vice President, Licensing Expo: “Each of these unique companies is coming to Licensing Expo to find new partners in the marketplace.  Our event features the who’s who of the $251 billion Licensing marketplace, building relationships and creating opportunities one introduction at a time on our show floor.  If you’re in the licensing industry, you’re in Las Vegas at Licensing Expo in June.”

What some of our new exhibitors are saying about Licensing Expo:

John McGill, National Marketing Director, MENSA: “We have been attending the Expo for several years and found that there was a lot of interest in connecting with MENSA. With the recent increase that we are experiencing with brands wanting to partner with the ultimate name in Intelligence. It made sense for us to have a larger presence than simply attending. Needless to say we are excited to be exhibiting this year and look forward to exploring new opportunities!”   

Jim Fielding, Global Head of Consumer Products and Retail, AwesomenessTV: “Licensing and merchandising provides a great way for our audience to engage with the AwesomenessTV brand in addition to creating new revenue streams for our digital native talent.  As a next generation media company focused on teens, we are excited to be exhibiting at Licensing Expo for the first time.”

Steven Heller, Brand Liaison, Debra Valencia™: “The Debra Valencia™ brand has blossomed into a full lifestyle brand appealing to women and girls who love contemporary style and bold color.  Debra Valencia products add visual beauty to everyday surroundings. Building on the success of our current licensing program including stationery, textiles, home décor, and fashion/beauty accessories, we will debut a full array of new product concepts at Licensing Expo 2015 in a boutique concept merchandising display.”

Lauren Apolito, Vice President of Strategy & Business Development, Harry Fox Agency: “Participating at Licensing Expo is an exciting opportunity for us as we extend Slingshot’s intellectual property rights management service to clients beyond the music industry,” said.   Slingshot is a truly agnostic service as it benefits licensees and licensors of all types of intellectual property — really any entity that prefers to focus on expanding its business rather than focus its resources on licensing and royalty administration.”

Jill Tully, Vice President of Licensing, Maxim, Inc.: “Maxim is a highly valued and trusted brand.  This powerful brand equity, combined with our global reach and repositioned look and feel is driving new creative and commercial opportunities to extend our brand experience through licensing and promotions.”

For 35 years Licensing Expo has connected the worlds’ most influential entertainment, character, fashion, art and corporate brand owners with consumer goods manufacturers, licensees and retailers.  This is the meeting place for the global licensing industry, whether you are looking to spot trends, build strategic partnerships or secure promotional tie-ins.  Millions of products across the world started life as a conversation at Licensing Expo, and this is where you can find the right partners to expand your business and create the relationships that will change your company forever.